Hotel Online  Special Report

   
TIG Global Guiding Internet Presence Close To
50 New Hotel Clients In Fourth Quarter 2004

Internet Marketing Firm�s Highly Adaptable Services And Strong
Results Driving Force Behind New Partnerships  

Washington, D.C. � TIG Global, LLC, announced that in the fourth quarter of 2004 the company has added close to 50 independent and branded hotel properties to its extensive portfolio of clientele. Acting as the hotels� full-service Internet marketing partner, TIG Global will provide these clients with its comprehensive web presence management and marketing services, which has proven the ability to drive direct Internet sales, increase incremental online revenue, and deliver unrivaled ROI to hotels in multiple markets. 

TIG Global�s full-service Internet marketing program delivers its new clients an average of $300,000 to an excess of $2 million in incremental revenue per hotel, depending on the market and property�s ADRs. With new hotel clients ranging in size and type from luxury resorts and convention properties to mid-scale hotels, TIG Global assesses each property�s specific demand drivers to develop a marketing program that maximizes website traffic and conversion. TIG Global�s unique, strategic marketing approach is based on each hotel�s specific needs and market conditions, and leverages market demand by focusing on leisure and transient travelers, unmanaged or corporate business, meeting and conventions, social and catering, and/or seasonal events.

Some of TIG Global�s newest resort clients to partner with the firm for its customizable solutions include:

  • Mohonk Mountain House
  • Elk Mountain Resort
  • Praia D'El Rey Marriott Golf & Beach Resort
  • Safety Harbor Resort and Spa
  • Sheraton Beach Resort Key Largo
  • The Balboa Bay Club and Resort
  • The Peabody Orlando


�TIG Global is tailoring its program to meet our specific needs and objectives by aggressively marketing every aspect our historic, �Full-American-Plan� resort online, including our Spa and Fitness Center set to open in summer 2005,� said Nina Smiley, director of marketing of Mohonk Mountain House.

Additionally, some of the new clients in the downtown and suburban areas to partner with TIG Global for its market-adaptable services include:

  • The Sherry-Netherland
  • Crowne Plaza Hotel Oklahoma City
  • Hilton San Diego Airport/Harbor Island
  • Renaissance Harborplace
  • Residence Inn Washington, DC/Capitol
  • Holiday Inn Metrodome
  • Holiday Inn Williamsburg-Downtown
  • Courtyard Embassy Row
�TIG Global's full-service approach to Internet marketing, solid record of revenue generation, and extensive knowledge of the hospitality business were key components in selecting them as our Internet marketing partner, and their fixed-price quote made budgeting easy" said Michael Littler, executive vice president and chief operating officer of The Sherry-Netherland. "We look forward to working with TIG Global to increase our Internet revenue, by proactively managing and marketing our property to target weekday transient and weekend leisure travelers. Their hands-on program supplements the limited time that my own small staff can give to manage web distribution.�

Many of TIG Global�s new clients come through newly signed enterprise relationships with major management and ownership groups, including Sunstone Hotel Investors, Hospitality Partners, Noble Investment Group, The Bernstein Companies, Capitol Hotel Group, and others.

In accordance with the enterprise and hotel partnerships, TIG Global provides its new clients with its tailored, integrated Internet marketing services that include website development; site hosting and maintenance; content and copy management; search engine optimization; pay-per-click marketing; strategic link campaigns; online advertising; statistical reporting and analysis; full revenue tracking; and proactive consultative client support. 

�TIG Global has proven the ability to significantly increase incremental revenue with low customer acquisition costs in a multitude of markets with comprehensive Internet marketing services,� said Trip Schneck, president of TIG Global. �We predict strong results for each of our new hotel clients by leveraging market demand, driving online consumers direct, and delivering unrivaled ROI to each property.�

Since its founding in 2001, TIG Global has provided premium Internet marketing services and industry-leading results for more than 250 hotel clients, comprising over 30 international brands, a wide variety of independents, and more than 40 management and ownership groups. During 2004, TIG Global more than doubled its 2003 client base, and generated an excess of $150 million in direct online bookings for its clients.

About TIG Global:

TIG Global, LLC, www.TIGglobal.com, is a full-service Internet marketing firm that provides turnkey web presence management for the hospitality industry. TIG Global maximizes incremental online revenue by delivering travel consumers directly to a hotel�s website or property pages on a branded site, allowing hotels to build relationships with customers and increase margins in the growing Internet space. TIG Global�s clientele comprises more than 250 hotels and resorts, ranging from independent hotels to branded and franchised hotels, operating in over 50 markets throughout North America, Europe, and the Caribbean.

For more information about TIG Global�s service offerings, please contact Rachel Zendel at 202.465.3939 or [email protected].

 

###

Contact:

Rachel Zendel - Sales Coordinator
Thayer Interactive Group, LLC
5335 Wisconsin Ave, NW #780
Washington, DC 20015
(P)202.465.3939 (F)202.363.5075
[email protected]
http://www.tigglobal.com



 
Also See: Thayer Interactive Group Becomes �TIG Global�; Internet Marketing Firm�s New Corporate Identity Underscores Breadth And Depth Of
Services / October 2004
Thayer Interactive Group Announces Previous Appointment of Michael Pusateri as EVP of Sales & Services/ September 2004
Thayer Interactive Group�s Independent Clients Quadruple Industry�s Year-Over-Year Online Revenue Growth / May 2004
Thayer Interactive Group Receives Top Honors for Website Marketing Excellence at HSMAI Adrian AwardsShow / March 2004
Thayer Interactive Group Is Selected By Driftwood Hospitality To Provide Comprehensive Internet Marketing Services / Aug 2003
Thayer Interactive Group�s Clients Outperform All Industry Benchmarks For First Quarter 2003 Online Revenue / June 2003
Ocean Point Beach Resort and Spa Selects Thayer Interactive Group To Provide Comprehensive Internet Marketing Services / May 2003
Thayer Interactive Group Selected By Quorum Hotels And Resorts To Provide Full-Service Internet Marketing / April 2003
Thayer Interactive Group Taps Industry Veteran To Head Sales And Marketing Efforts / March 2003


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