Hotel Online  Special Report

   
Kayak.com and TIG Global Announce Preferred
Marketing Partnership; TIG Global to Advertise
Across Kayak Network For More Than 100
Of Its Hotel Clients  

NORWALK, CT and WASHINGTON, DC – June 3, 2005 – Kayak.com, a comparison shopping travel site created by co-founders of Orbitz, Expedia and Travelocity, and TIG Global (www.TIGglobal.com) today announced a yearlong preferred marketing partnership.  TIG Global, the leading provider of interactive marketing services for hotels, will utilize patent-pending technology from Kayak Network (www.kayaknetwork.com) to drive business to more than 100 of its client websites. 

Kayak Network’s unique technology permits hotel advertisers to target marketing campaigns based on hotels’ specific need dates and travelers’ search parameters, including their dates of travel.  In addition, Kayak Network’s cost-per-click pricing means that advertisers, including participating TIG Global hotels, only pay when travelers respond to their campaign.  

Consistent with its goal of driving increased direct incremental revenue to its client hotels, TIG Global will employ Kayak Network’s marketing tools to generate qualified, cost-effective traffic to TIG Global client websites.  TIG Global will integrate Kayak Network into its interactive marketing plans for participating clients.  TIG Global and Kayak will together develop advanced reporting tools to track and optimize the effectiveness of its campaigns.

“Active participation in Kayak.com’s marketing tools will take our hotel clients’ ROI to the next level, creating direct positive impact on net operating income,” said Sue Heilbronner, executive vice president of marketing and business development for TIG Global. “TIG Global is always interested in building preferred relationships with industry-leading partners and in leveraging the newest, most efficient advertising tools in the hospitality industry on behalf of our clients.”

“Kayak Network’s partnership with TIG Global will provide participating hotels with first-of-its-kind marketing exposure, and Kayak’s monthly site traffic of several million visitors and partnerships with AOL, About.com, Lonely Planet, and USA Today will drive qualified traffic to the lodging industry when they need it most,” said Drew Patterson, director of business development at Kayak.com and former director of distribution at Starwood Hotels & Resorts. 

About Kayak.com: 
Created by co-founders of Orbitz, Travelocity and Expedia, Kayak.com is the first travel site to integrate real-time prices, availability and other travel information from over 100 other online travel sites in one easy-to-use display, including prices and itineraries from 551 airlines and 91,000 hotels. Kayak.com's investors include Sequoia Capital, America Online, Inc. and General Catalyst Partners. For additional background, please visit www.kayak.com. Companies interested in an agreement with Kayak should contact partners@kayak.com.

About TIG Global:
TIG Global, headquartered in Washington, DC, is the market-leading interactive marketing company for hotels. TIG Global's consultative, strategic marketing programs raise online visibility, drive direct incremental revenue, and deliver unrivaled ROI to hotels. Created by hoteliers, TIG Global combines its hospitality industry knowledge and e-business expertise to help hotel clients maximize the potential of Internet channel and gain more than their fair share of this rapidly expanding market. TIG Global serves more than 300 hotel and resort clients, including independents and branded hotels, located throughout North America, Europe, and the Caribbean. 

Learn more about TIG Global’s Internet marketing services and new revenue guarantee, www.TIGglobal.com. Please contact Rachel Zendel at 202.465.3939 or rzendel@TIGglobal.com.

 

###

Contact:

Rachel Zendel
TIG Global, LLC
5335 Wisconsin Ave, NW #780
Washington, DC 20015
(P)202.465.3939 (F)202.363.5075
rzendel@TIGglobal.com
http://www.tigglobal.com

Kellie Pelletier
VP Communications, Kayak.com
203-899-3111
kpelletier@kayak.com 



 
Also See: TIG Global’s New RFP Tracking & Reporting Captures More Meetings and Group Business for Hotel Clients / May 2005
TIG Global Has Been Selected by Sunstone Hotel Investors as Exclusive Internet Marketing Partner / March 2005
New ‘TIG Global Guarantee’ Makes Internet Marketing a Must for Hoteliers; TIG Global Program Eliminates Risk, Guarantees Revenue / March 2005
TIG Global Announces Executive Promotions to Propel Strategic Growth; Sue Heilbronner named EVP of  marketing and business development, John Tunney named EVP of finance and administration / February 2005
TIG Global Expands Account Management Division and Continues to Deliver the Highest Level of Interactive Marketing Services in Hospitality/ February 2005
TIG Global Guiding Internet Presence Close To 50 New Hotel Clients In Fourth Quarter 2004 / January 2005
TIG Global, HSMAI Publish First-Ever Distribution Strategy Guide for Hotel Industry / January 2005
Thayer Interactive Group Becomes “TIG Global”; Internet Marketing Firm’s New Corporate Identity Underscores Breadth And Depth Of Services / October 2004
Thayer Interactive Group Announces Previous Appointment of Michael Pusateri as EVP of Sales & Services/ September 2004
Thayer Interactive Group’s Independent Clients Quadruple Industry’s Year-Over-Year Online Revenue Growth / May 2004
Thayer Interactive Group Receives Top Honors for Website Marketing Excellence at HSMAI Adrian AwardsShow / March 2004
Thayer Interactive Group Is Selected By Driftwood Hospitality To Provide Comprehensive Internet Marketing Services / Aug 2003
Thayer Interactive Group’s Clients Outperform All Industry Benchmarks For First Quarter 2003 Online Revenue / June 2003
Ocean Point Beach Resort and Spa Selects Thayer Interactive Group To Provide Comprehensive Internet Marketing Services / May 2003
Thayer Interactive Group Selected By Quorum Hotels And Resorts To Provide Full-Service Internet Marketing / April 2003
Thayer Interactive Group Taps Industry Veteran To Head Sales And Marketing Efforts / March 2003


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