Hotel Online  Special Report

   
The West Paces Hotel Group Selects TIG Global as
their Internet Marketing Partner for the Solís Brand
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WASHINGTON, D.C. – July 27, 2006 – The West Paces Hotel Group, a premier international hotel and resort management company, today announced that it has selected TIG Global as its Internet marketing agency of record for the Solís Hotels and Resorts brand and its independently managed hotels.

In accordance with the partnership, TIG Global will provide West Paces with comprehensive web presence management and strategic marketing services in order to maximize online visibility, capture incremental demand, and drive direct Internet revenue. These programs include website design and development, search engine optimization, pay-per-click marketing, strategic linking and online advertising, email marketing, revenue tracking and reporting, and proactive client support. 

“Our upscale hotels and resorts combine a new sense of luxury with superior customer service,” said Bob Warman, EVP and COO of The West Paces Hotel Group. “Our goal in working with TIG Global is to showcase our distinct, premier accommodations online in order to generate awareness among sophisticated travelers and drive direct incremental revenue.”

On behalf of each hotel, TIG Global will develop, implement, and manage highly customized Internet marketing plans focused on targeting the discerning luxury travel market by leveraging the unique experiences and customer service standards of the West Paces hotels. 

“TIG Global is delighted to partner with West Paces and help elevate their hotels’ positioning online within the luxury travel segment,” said Trip Schneck, president of TIG Global. “Our hospitality experience, Internet marketing acumen, and best-of-breed services will create a unique online experience for the West Paces properties and growing Solís brand, driving consumer satisfaction, revenue, and return.” 

About TIG Global:
TIG Global, www.TIGglobal.com, headquartered in Washington, DC, is the leading provider of interactive marketing services for hotels and resorts. TIG Global's consultative, strategic marketing programs raise Internet visibility, generate consumer demand, drive value online, and deliver unrivaled ROI to hotels. Created by hoteliers, TIG Global combines its hospitality industry knowledge and e-business expertise to help hotel clients maximize the potential of the Internet channel and gain more than their fair share of this rapidly expanding market. TIG Global serves more than 450 hotel and resort clients, including independents and branded hotels, located throughout North America, Europe, and the Caribbean.  

About The West Paces Hotel Group:
The West Paces Hotel Group was founded by Horst Schulze, former president and COO of The Ritz-Carlton Hotel Company, along with several former Ritz-Carlton executives to create and operate branded hotels in several distinctive market segments.  The principals of the company leverage unparalleled hospitality experience and a diverse track record of operating world-class hotels and resorts.  The group’s mission is to create value through superior service and luxury, world-class properties and conference centers in gateway cities and high profile resort destinations around the world.

 

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Contact:

Molly McElroy
TIG Global, LLC
5335 Wisconsin Ave, NW #780
Washington, DC 20015
Phone: (202) 465-3962 (F)202.363.5075
mmcelroy@TIGglobal.com
http://www.tigglobal.com



 
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