Hotel Online Special Report 
Quality Brand Hoteliers Decided Years Ago to Invest In High Quality Mattresses SILVER SPRING, Md – Sept. 14, 1999 — In response to recent announcements about custom-built hotel beds, Quality brand franchisees wonder, “What’s all the fuss?”
“We did market research and launched our own custom mattress program four years ago,” said Pete Jordan, vice president and brand manager for Quality. “We’re surprised it has taken the industry so long to catch up.”
The Quality Sleeper by Serta™, custom designed and commissioned for Quality brand hotels, have been placed in 42,000 of Quality’s 50,500 guestrooms in North America.
“Quality franchisees decided years ago to make the investment in ultra high quality bedding to ensure a standard of quality that is consistent at all Quality brand hotels. It was, and is, a big investment for mid-range hoteliers,” said Jordan. “As a unique additional service, we allow guests to purchase Quality Sleeper by Serta™ mattresses for their homes at a significant manufacturer’s discount.”
Quality actively promotes the Quality Sleeper by Serta™ with advertising in major hotel industry publications. This June, Quality and Serta® ran network television commercials advertising the beds. Other promotions include raffles and giveaways with AAA and major travel booking agents.
The Quality Sleeper by Serta™ program has been so successful with consumers that Choice Hotels Int’l. (NYSE: CHH), franchisor of the Quality brand, has commissioned Serta® to customize mattresses for all seven of its brands. “A good night’s sleep is far and away the most important feature of a hotel for its guests,” said Jordan. “When guests come to Quality, we want them to expect the industry’s most comfortable bed.”
Quality Inn is one of seven brands franchised by Choice Hotels International (NYSE:CHH), the world’s second largest hotel franchisor. Choice franchises almost 5,000 hotels in 37 countries under the brand names Comfort, Quality, Clarion, Sleep Inn, Econo Lodge, Rodeway Inn and MainStay Suites. Comfort, Quality, Clarion, Sleep Inn, Econo Lodge, Rodeway Inn and MainStay Suites are registered trademarks and service marks of Choice Hotels International.
Contact: Choice Hotels International, Silver Spring Marci De Vries, 301/592-5073 [email protected] Also See: Hilton Hotels Test Marketing Health-Fit Rooms and Stress-Less Rooms / Nov 1998 New Westin Sleep Study Says That Sleeping in Hotels Isn’t Always a Dream / Aug 1999 Sheets, Blankets, Pillows, Towels and Shower Curtains are the Ambassador to the Hotel / H&MM / Barbara A. Worcester / Nov 1998