guest reviews
Return to Basics – Time to Rethink Your Guest’s Experience
John Hendrie | January 20, 2020
By John Hendrie Wow, just look at that magnificent sunset! My, that was a super ride on Flicka! Zowie, I cannot take any more of the chef’s creation! All memorable experiences one would say. However, how about these comments. Ugh – there is hair in the tub! Egad, there is lipstick on this glass! Does anyone want this condom I found in the bureau? Which series of comments would prevail in your memory? Hospitality starts with a blank tableau and we, as practitioners, apply the shapes and colors. If we do not provide for the basic expectations, we devalue the experience for our guest. Beyond the aspects of service and facility presenta...
Hotel Guests Are Becoming “Data Nodes”
Alan Young | November 26, 2019
By Alan Young Almost daily, employees enthusiastically circle a web address at the bottom of our receipt for us to complete a customer service survey, promising a chance to win a trip for two to some far-away beach, or maybe a shopping spree. Quite frankly, the prompt is so familiar most of us have grown accustomed to tuning it out as soon as the employee begins their spiel, pleasantly smiling as we gather our bags to leave the store. As we navigate a familiar app on our phone, posting to our Instagram account or playing a game, we’re frequently interrupted by a reminder to rate the app, “How do you like using _____ ?”. After we orde...
The Importance of Attracting and Managing Hotel and Hospitality Customer Reviews
Jessica Kaiser | November 21, 2019
By Jessica Kaiser Good, bad, and unusual, managing your online reviews can seem daunting, but with the right knowledge of what customers and critics online respond to, it doesn’t have to be. Getting reviews by encouraging customers to share their experiences has some clear-cut benefits. If someone had a positive experience and shares it online, your brand gets a public-facing declaration of a content customer. There are also some other benefits that may even seem like a negative at first glance, such as your hotel receiving a bad online review (more on this below!). From Facebook to TripAdvisor –anywhere your organization can receive r...
The Risks in Relying Solely on Guest Reviews
Jochen Ehrhardt | September 24, 2019
By Jochen Ehrhardt In today’s world, everybody seems to have an opinion about the quality of hotels and there is no shortage of avenues for voicing those opinions. Online booking sites, (meta-) search platforms, as well as the hotels themselves encourage hotel guests to share their impressions. Hotels have long realized that guest reviews are valuable information that needs to be taken seriously and is indeed quite helpful feedback for improving their offerings. However, this is only the second-best guest feedback there is, after, of course, collecting it face-to-face during the hotel stay. Collecting face-to-face feedback obvio...
Organizational Resilience Eases Hospitality Reputation Management, Supports Global Economy
Tim Wren | August 21, 2019
By Tim Wren So many amazing places to visit, so little time. The travel and tourism industry are keenly aware that there are many enticing and fascinating destinations vying for your attention, and that reputation means everything when hotels and attractions strive to lure visitors — and welcome them back again. In some vacation spots, the local economy also depends heavily on the arrival of tourists who enjoy their stay, choose to return, and share with their friends on social media about a winning experience. The travel and tourism industry is a competitive and loyalty-driven business, tailor-made to benefit from international standard...
5 Common Mistakes of Hotel Guest Review Management
Hotelogix | May 2, 2019
Hotel review websites like TripAdvisor and Yelp, today, control your bookings in more ways than one. Apart from showing prospective bookers the option of looking at accommodations based on their ratings, they also heavily influence their buying decisions. Reviews on hotels are one of the primary factors that guests today consider before going ahead with their reservations and it is wise not to treat this lightly. Stats suggest that 96% of TripAdvisor users consider reviews important when planning trips and booking hotels. Considering how dependent the new-age traveler is on hotel review sites, this is a vast majority of your audience. W...
Grates Cove Studios in Canada Adopts Hotelogix to Ensure Efficient Property Management
Hotelogix | April 5, 2019
Bangalore, 05/08/2019: Hotelogix, a leader in cloud-based Property Management Systems has announced that it has been selected as the preferred technology partner by Grates Cove Studios. With Hotelogix cloud PMS in place, the management at this Canada-based B&B aims to efficiently manage its entire operations while driving more direct bookings via their hotel website. Located in Newfoundland, Grates Cove Studios is a premier destination that offers four-star accommodation to its guests. Apart from housing an award-winning restaurant, it also offers an open studio and gallery managed by artist and designer Terrence Howell. This famil...
Lodging Interactive Launches PULSE Reputation Management Platform for Hotels & Restaurants
Lodging Interactive | April 2, 2019
PARSIPPANY, NJ - April 2, 2019 - Lodging Interactive, an award-winning digital marketing and social media engagement agency exclusively serving the hospitality industry, today announced the launch of its PULSE Reputation Management Platform for hotels and restaurants. PULSE enables customers 24/7, real-time access to their guest review data and management responses. "PULSE provides our commingle:engage reputation management customers with a modern and visually enticing way to monitor and view guest reviews along with the guest review responses we've written for them. Additionally, customers can easily review their sentiment analysis sor...
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