guest reviews
Customer Satisfaction Climbs Again as Travel Industry Rebounds to Pre-Pandemic Levels, ACSI® Data Show
the ACSI | April 23, 2024
ANN ARBOR, Mich., (April 23, 2024) — If last year’s industrywide customer satisfaction improvement pointed to the travel industry returning to normal, then this year’s marks confirm it: Travel is back! Satisfaction across airlines, lodging, car rentals, and online travel agencies climbs again, returning to prepandemic levels, according to the American Customer Satisfaction Index (ACSI®) Travel Study 2023-2024. The airline industry stands out, hitting an all-time customer satisfaction high of 77 after a second straight 1% year-over year improvement. “Airline customer satisfaction has climbed to new heights, reaching scores not...
“No” Is an Easy Answer
Shep Hyken | April 4, 2024
By Shep Hyken If a customer asks you to do something you haven’t done before, “No” is an easy answer. Why? Because… We don’t do that. We’ve never done that. We don’t carry that product. That’s not our policy. And more reasons – or excuses – like these. Recently, I was the keynote speaker at a conference, and the CEO, who spoke just before me, teed up my presentation perfectly when he talked about going the extra mile. His approach to this concept was realistic. He said, “No one will be able to go the extra mile every time.” He emphasized that unless the customer has some kind of emerg...
Successfully Fielding Legitimate Guest Complaints AND How to Stop the “Full Refund Scammers”
Doug Kennedy | April 3, 2024
Sponsored By Travel Outlook, Better Talent, and Track Hospitality Software Register your team and participate live, or view the recording, of Doug Kennedy’s next 40-minute training webcast scheduled for Friday, April 19, from Noon – 12:45pm EST. REGISTER HERE “While the vast majority of guests who complain simply want to be heard and have their issues resolved, a small but vocal minority intentionally seek out issues they can use to argue for compensation, discounts, or even a full refund,” said KTN President Doug Kennedy. “Unfortunately, untrained staff and first-level supervisors cave all too easily, and worse yet, grow cyn...
Should Revenue Management Be Involved in Reputation Management?
HSMAI | March 18, 2024
By Monika Morrobel, CRME, CHDM, Area Director of Revenue Management, Pyramid Hotel Group, HSMAI Revenue Optimization Advisory Board Member Recognition of Reviews as Influential Decision Drivers: Consumer behavior is heavily influenced by reviews, with a staggering 95% of potential guests considering them before making a booking. Direct Correlation Between Reviews and Revenue: Even marginal improvements in positive reviews can lead to substantial revenue gains, with a mere 0.5% increase potentially translating into a remarkable 25% boost in revenue. This underscores the tangible impact of reputation management efforts on the bottom lin...
Three Customer Service and CX Metrics Every Employee Needs to Understand
Shep Hyken | February 22, 2024
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Commingle360 Converts Social Media Posts into Hotel Revenue
Lodging Interactive | February 21, 2024
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Expert Tips on Creating Long-Term Value From Hotel Guest Surveys
Adam and Larry Mogelonsky | December 6, 2023
By Adam and Larry Mogelonsky Hotel reviews and guest feedback are critical for determining what’s meaningful for the guest. We all understand this, because oftentimes the fixes that will generate the most ROI are not necessarily the most expensive. Call it ‘value engineering’ whereby the more guest feedback you get the more you have to go on to improve operations which then translates into more guest satisfaction, the ability to command higher rates and, ultimately, healthier NOI or property valuations. In this sense, there’s a positive feedback loop between guest feedback and long-term asset value, making the former an instruct...
The Evolving Landscape of Hotel Reviews: Insights and Implications
Neil James | December 1, 2023
By Neil James The Shiji ReviewPro Guest Experience Benchmark Report has become the industry standard in understanding how we as an industry are managing experience. If expectations are being exceeded, guests talk about it positively and inversely; if not, reviews show it. I’ve spent some time going through the latest report, and here are my thoughts on the subject. The hospitality industry is witnessing a transformative era in how reviews and guest feedback shape its dynamics. The Report for Q3 2023 offers a comprehensive look into this evolution, revealing critical insights about the industry’s current state and future trajectory...
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