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NEW YORK, NY – December 9, 2015 – Jasmin Howanietz, an NYC hospitality industry veteran has been appointed director of sales and marketing for the Waldorf Astoria New York. An integral member of the Waldorf Astoria New York sales team for more than 10 years, Howanietz, who was most recently the director of sales, brings a substantial and knowledgeable background to her new role with nearly 15 years of managerial sales and marketing experience.

As director of sales and marketing, Howanietz will determine appropriate strategies to maximize hotel revenues by driving business among groups, leisure and incentive travel. Using her extensive experience, Howanietz will support the Waldorf Astoria New York with strong marketing initiatives, solidifying the landmark property’s position as one of the premier hotels in New York City and a one-of-a-kind meetings and events destination. A statement to the Waldorf Astoria New York’s renowned True Waldorf Service, Howanietz will ensure the iconic hotel’s cornerstones, Unforgettable Experiences, Authentic Moments, and Inspirational Environments, are kept top-of-mind. Highlights include a renowned food and beverage program, recently-expanded rooftop garden event space and La Chine, the newly-opened modern, upscale Chinese restaurant.

“A hotel veteran who is well-versed in the sales arena, Jasmin provides streamlined direction to her team, ensuring our guests receive nothing less than a flawless experience,” said Michael Hoffmann, managing director for the Waldorf Astoria New York. “With her laser-sharp focus, there is no doubt that we will continue to lead the NYC market in both group and leisure travel.”

Howanietz first joined the Waldorf Astoria New York in 2005, serving as the assistant director of sales in charge of meetings and conventions business development. Two years later, she assumed the position of director of diplomatic affairs, responsible for fostering strong relationships with numerous royal families, visiting delegations of the United Nations General Assembly and worldwide heads of state. Most recently, Howanietz led a team of 18 managers as director of sales, managing a multi-million dollar group revenue stream. Recognized for her sales and marketing leadership, Howanietz’ success was honored with multiple Circle of Excellence awards.

Prior to joining the Waldorf Astoria New York, Howanietz held the position of senior national sales manager at both the Hilton New York and Hudson Hotel as well as managerial sales positions at the Intercontinental New York Barclay. Howanietz attended the Hotel School of Salzburg, Austria where she earned a degree in hotel, motel and restaurant management. She then continued her education in hospitality at Johnson & Wales University, graduating with a Bachelor of Science in hotel-restaurant and institutional management.

To learn more about or experience Waldorf Astoria New York, please visit or call 1- 212-355-3000.

For more information about Waldorf Astoria Hotels & Resorts, please visit

About Waldorf Astoria Hotels & Resorts

Waldorf Astoria Hotels & Resorts is a portfolio of 25 landmark destinations, each being a true reflection of their surroundings in the world’s most sought after locations. Unified by their inspirational environments and unparalleled guest service, Waldorf Astoria creates unique authentic moments through the delivery of True Waldorf Service. Personal concierges deliver unparalleled, bespoke service from the moment a guest books through check out. Waldorf Astoria is a part of Hilton Worldwide, a leading global hospitality company. Experience Waldorf Astoria by booking at or Learn more about the brand by visiting

Contact: Liz Weeden for Waldorf Astoria NY / +1 212-868-1900 x253

About Hilton Worldwide

Hilton Worldwide (NYSE: HLT) is a leading global hospitality company, spanning the lodging sector from luxury and full-service hotels and resorts to extended-stay suites and focused-service hotels. For 96 years, Hilton Worldwide has been dedicated to continuing its tradition of providing exceptional guest experiences. The company's portfolio of twelve world-class global brands is comprised of more than 4,440 managed, franchised, owned and leased hotels and timeshare properties, with more than 730,000 rooms in 97 countries and territories, including Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio – A Collection by Hilton, DoubleTree by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton HHonors®. Hilton HHonors members who book directly through preferred Hilton channels have access to benefits including free standard Wi-Fi, as well as digital amenities that are available exclusively through the industry-leading Hilton HHonors app, where HHonors members can check-in, choose their room, and access their room using a Digital Key. Visit for more information.

Contact: Mark Ricci / +1 212-261-5836

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