UBM Development AG and IHG Sign Agreement for First voco™ Hotel in the Netherlands
March 5, 2019 1:46pm
The InterContinental Hotels Group (IHG®), one of the world’s leading hotel companies, and UBM Development AG, today announced the signing of the first voco™ hotel in the Netherlands which is planned to open in 2020. This signing is the first publicly announced signing in Continental Europe underscoring the strong momentum of the voco brand in the region since its launch in June 2018.
voco - Kneuterdijk 8 will be set in a beautiful building located in the city centre of The Hague that formerly housed a bank. The hotel will be in close proximity to the town’s famous sights, several museums, parks and the shopping mile.
Launched in June 2018, voco — inspired by the meaning ‘to invite’ or to ‘come together’ in Latin — combines the informality and charm of an individual hotel with the quality and reassurance of a global and respected brand. The signing of voco The Hague – Kneuterdijk 8 follows the recent openings of the first three voco hotels in the world — voco Gold Coast in Australia, voco Cardiff and voco Solihull in the UK – and continuing the strong momentum for IHG’s newest upscale brand in Europe.
With a listed façade dating from the 1920s and an expansive atrium, the property is quite an impressive sight to behold – naturally, all historic features will be retained and very carefully renovated. Inside, the hotel will be no less awe-inspiring – containing more than 200 exquisite rooms and suites.
The new voco The Hague combines a very laid-back comfort, a relaxed approach and individual hospitality – which will be evident in both the culinary offerings of the hotel, and in every aspect of the Kneuterdijk 8 location. It will have direct access to the pedestrian area of Noordeinde welcoming tourists and locals alike. After its completion in 2020, the new hotel will serve as an exceptional meeting point for all, becoming a centre for travellers as well as a very accessible gastronomic and life-style hotspot.
Mario Maxeiner, Managing Director Northern Europe, IHG, comments: “The voco Kneuterdijk 8 in The Hague marks the first publicly announced signing of our new brand in Continental Europe. This signing continues the accelerated growth of the voco brand since we first launched it last June and we are looking forward to bringing its upscale offerings to more travellers who seek a reliably different guest experience. We see lots of potential for voco in Europe and are excited to expand its presence further across the region.”
Rolf Hübner, Managing Director of UBM Hotels Management GmbH, says: “UBM Development is the leading hotel developer in Europe with more than 50 hotels realised over the past 25 years. This is our third hotel in the Netherlands as well as a very special project. Our business relationship with IHG started many years ago and has already resulted in the completion of 14 hotels. It is a sign of their trust and a reflection of our previous successful cooperation that they have also decided to cooperate with us on their first voco hotel in the Netherlands. voco is a perfect fit with UBM because it stands for individuality, and we, as a developer, demand the highest quality in terms of guest experience.”
voco is IHG’s newest upscale brand, launched in June 2018. It can be used for new builds, but it is also designed to be particularly suitable for owners to use as a conversion brand. It strengthens IHG’s offer in the $40 billion upscale segment, which is expected to grow by a further $20 billion by 2025. The new brand will drive significant incremental growth for IHG, with an expectation to open more than 200 voco hotels in attractive urban and leisure locations over the next 10 years.
To learn more about voco, visit: www.vocohotels.com.
ubm development ag,
voco kneuterdijk 8,
IHG ® (InterContinental Hotels Group) [LON:IHG, NYSE:IHG (ADRs)] is a global organisation with a broad portfolio of hotel brands, including Regent Hotels & Resorts, InterContinental®Hotels & Resorts, Kimpton® Hotels & Restaurants, Hotel Indigo®, EVEN® Hotels, HUALUXE®Hotels and Resorts, Crowne Plaza® Hotels & Resorts, voco™ Hotels, Holiday Inn®, Holiday Inn Express®, Holiday Inn Club Vacations®, Holiday Inn Resort®, avid® hotels, Staybridge Suites® and Candlewood Suites®.
IHG franchises, leases, manages or owns more than 5,500 hotels and approximately 826,000 guest rooms in almost 100 countries, with more than 1,800 hotels in its development pipeline. IHG also manages IHG® Rewards Club, our global loyalty programme, which has more than 100 million enrolled members.
InterContinental Hotels Group PLC is the Group’s holding company and is incorporated in Great Britain and registered in England and Wales. More than 375,000 people work across IHG's hotels and corporate offices globally.
Visit www.ihg.com for hotel information and reservations and www.ihgrewardsclub.com for more on IHG Rewards Club. For our latest news, visit: www.ihgplc.com/media and follow us on social media at: www.twitter.com/ihg and www.facebook.com/ihg.
Contact: Amelie Mayer-Quien
+49 (0) 69 2740 1450
Margaritaville Celebrates Groundbreaking of New Hotel on Jacksonville Beach, Florida
HVS Market Pulse: Detroit, MI
Hilton Signs With Natura Development II N.V. to Develop Embassy Suites by Hilton Hotel in Aruba
Kimpton Hotels & Restaurants to Debut in Montana With Adaptive Reuse Project in Bozeman
Welcome Group Plans Late Spring Opening of AC Hotel Los Angeles South Bay
Key International Breaks Ground on AC Hotel by Marriott in Fort Lauderdale Beach, Florida
Akara Partners Completes Home2 Suites by Hilton Chicago River North
Midas Hospitality Opens Newly-Built 107-Room Home2 Suites by Hilton in Brooklyn Park, MN
Glenmont Acquires Radisson Hotel Cleveland-Gateway to Be Rebranded as Hotel Indigo Following Comprehensive $7 Million Renovation
Country Inn & Suites by Radisson Opens a Refreshed Hotel in New Orleans, Louisiana
Owned and Managed by Baywood Hotels, Residence Inn by Marriott Opens in Lubbock, Texas
Standard Hotels and Bunkhouse Group Share Global Growth Pipeline of Fifteen New Hotel Projects
Hesperia Hotels & Resorts to Introduce the Hyatt Regency Brand to Spain with Two Rebranded Properties
Union Investment and IHG to Invest 60 Million Euro to Modernize InterContinental® Berlin
IHG Promotes Willemijn Geels to Vice President of Development, Europe
Hotel Equities Tapped by APX Hotels to Manage Eight Hotel Portfolio in Alberta, Canada
HP Patel, President of Krish Hospitality, Opens First GLō by Best Western in Asheville, NC
Owned by Sunny Investment Properties LLC & Development, the Residence Inn Tulsa Midtown Opens
European Pipeline Soars Despite Economic Slowdown Throughout the Region
Steigenberger Hotels AG Extends Lease With Union Investment for Germany's Steigenberger Hotel Hamburg
Please login or register to post a comment.