National hospitality organization, Performance Hospitality Management (PHM), announced the appointment of Noam Gafni as Vice President of Business Development. With an extensive background in the hotel industry, Gafni will introduce Performance Hospitality to hotel owners and investors as the best-in-class lifestyle hospitality management option for both branded and independent hotels.

“Noam’s tenure in the hospitality real estate arena provides PHM with unique insight as we expand our operations and grow our national portfolio,” said Scott Brooks, Chief Operating Officer of Performance Hospitality. “Our unique hands-on model, cost-efficient operations and revenue maximization provide owners with an alignment of interests which enhances the bottom line.”

Gafni’s experience in the hospitality industry spans over two decades and includes advisory, sales and business development roles in the global hotel market. Prior to joining PHM, Gafni served as Vice President of hospitality for Berko & Associates, a New York City-based multidisciplinary real-estate services firm that specializes in strategic solutions for hotel investors. He also served as Vice President of Sales and Development for Luxe Hotels and L.E. Hotels and was responsible for expanding and managing global sales and business development for more than 200 hotels worldwide. Gafni received an undergraduate degree in Hotel Management and MBA with concentration in Marketing from Johnson & Wales University in Providence, Rhode Island.

“Performance Hospitality is an impressive organization with a diverse and creative team. I am enthusiastic about the opportunity of growing the platform and providing top-notch owner mentality services to other sophisticated hotel owners and investors,” said Noam Gafni.

In his new role, Gafni is responsible for identifying and cultivating new strategic alliances and expanding Performance Hospitality’s management business cross-country. Gafni will lead the development team and operate out of the company’s New York office.