Total $0.00


Welcome to the Friday Freebie!

Each week we share one, FREE impactful hotel marketing tactic that you can implement immediately to drive more conversions and more revenue.

This Week’s Freebie: Win more meeting and event business by conducting a loss analysis and figuring out what went wrong with your failed bids.

Winning is easy.

Get the deal, pop the champagne.

When you win, you think every move you made in the sales process was genius.

And then you replicate that winning formula on future deals.

But what happens when you lose deals?

A majority of hotel sales teams fail to ponder why certain groups chose another property.

Whenever one of your sales managers loses a piece of business, they need to ask the meeting planner, “Why did we not win this business? What went wrong? How are we not the best fit for your group? How could we have done better?”

This simple follow-up to all lost bids could dramatically empower, alter, and inform your future sales efforts, sending your sales skyrocketing in the future.

About Tambourine

Tambourine uses technology and creativity to increase revenue for hotels and destinations worldwide. The firm, now in its 33rd year, is located in New York City and Fort Lauderdale. Please visit:

Related News

How Hotels Are Meeting the Demand for Quality Meeting Space

One Message Does Not Fit All: How Smart Hoteliers Are Personalizing Their Ads to Capture New Audiences

Your Outdated Venue Management Technology Costs You More Than You Think

The Modern Casino Resort: An Event and Meetings Hot-Spot

5 Questions to Determine if Your Hotel Group Sales Process Is Broken

Meet the Bleisure Demand With Meeting Experiences

You've Chosen to Self-Manage AV: Now What Happens If You Don't Own ALL the Equipment Meeting Planners Are Asking For?

Teneo Hospitality Group Surveys Meeting Planners and Hoteliers; Targets Five Challenges Confronting Meetings Industry in 2019

iVvy Venue Technology and Coastal Gaming Announce Strategic Partnership

iVvy Venue Technology Achieves Oracle Validated Integration With Oracle Hospitality OPERA PMS

Want More Direct Bookings? Give the Best Answers

There Is No How-To Book for AV Services, But There Is AVaStar

Tourism Tidbits: Working With Meeting & Convention Planners

Getplanning, by Cendyn, Launches To Do Lists, a New Feature to Keep Hoteliers on Top of Their Tasks

Hotels Talk on Social Media…but Are They Actually Listening?

Tambourine: The Most Important Metric in Hotel Marketing: What’s Your OMTM?

Tambourine Shares The Official Gift Guide for Hotel Marketers

The National Conference Center Celebrates 2018 With Three Prestigious Awards

BENCHMARK® Celebrates Texas Expansion in Southwestern Style With a Complimentary Al Fresco Barbecue in Three Stunning Outdoor Venues

A Holiday Tradition: Our 5th Annual Hotel Marketing Thanksgiving List

All News »

Please login or register to post a comment.