DUBAI (May 11, 2015) Best Western International, the world’s Biggest Hotel Family®, announces another new destination with the addition of the BEST WESTERN PREMIER Deira Hotel.

At the Arabian Travel Market this week in Dubai, Best Western International announced the newest hotel in is rapidly expanding Middle East portfolio. The BEST WESTERN PREMIER Deira Hotel is a 250 room four-star hotel located at the busy intersection of Abu Baker Al Siddique & Salah Al Din Road and offers all the amenities one would expect of a BEST WESTERN PREMIER® hotel such as free Wi-Fi, satellite TV, mini –bars, all day dining, conference and banquet facilities, fitness center and world class service from the local and international team operating the hotel.

Mr. Raju Kesavan, the Managing Director of Sun & Sky Hospitality Group said, “by partnering with Best Western International, the world’s largest hotel brand, Sun & Sky Hotels will have greater visibility in the global market. We are planning to add more properties soon under this partnership.”

“Dubai is one of the world’s most exciting cities and a destination with a heavy demand for both corporate and leisure clients. Entering Dubai with an established local operator strengthens our current foothold in the GCC region. We are very proud to welcome the BEST WESTERN PREMIER Deira Hotel to our global family of hotels” said Best Western’s Senior Vice President of International Operations Suzi Yoder. The hotel will allow our loyal Best Western Rewards members to enjoy the benefits of earning points on all their future visits to Dubai.”

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