HENDERSONVILLE, Tennessee— U.S. hotel weekly occupancy hit 50% for just the second time since the low point of the pandemic, according to the latest data from STR through 10 October.

4-10 October 2020 (percentage change from comparable week in 2019):

  • Occupancy: 50.0% (-29.2%)
  • Average daily rate (ADR): US$97.67 (-25.9%)
  • Revenue per available room (RevPAR): US$48.85 (-47.5%)

While a handful of the highest occupancy markets were those in areas affected by natural disasters (i.e. California wildfires), Saturday produced the week’s highest occupancy (65.2%) and ADR (US$110.84), indicating that the leisure and weekend staycation demand seen during the summer may make appearances into the fall.


Aggregate data for the Top 25 Markets showed lower occupancy (44.1%) but higher ADR (US$101.17) than all other markets.

Seven of those major markets reached or surpassed 50% occupancy, led by Norfolk/Virginia Beach, Virginia (54.7%); Houston, Texas (54.4%); and San Diego, California (54.2%).

Markets with the lowest occupancy levels for the week included Oahu Island, Hawaii (19.3%), and Orlando, Florida (33.7%).

Additional Performance Data
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