MYRTLE BEACH, SC (June 8, 2023) – The well-known Sea Mist Oceanfront Resort in Myrtle Beach, South Carolina (305 13th Avenue South), has undergone a recent revitalization, introducing a refreshed look and amenities for leisure guests to enjoy. The improvements are being driven by St. Louis-based hotel operator Genuine Hospitality, LLC, which was selected to manage the resort and has made several recent enhancements, including updated guest rooms. Situated in the storied Grand Strand district, the beachfront resort sits on nearly 16 acres, with direct access to Myrtle Beach’s 60 miles of uninterrupted Atlantic shoreline.

“The Sea Mist has been a Myrtle Beach icon for more than four decades, welcoming generations of guests for a memorable beach getaway,” said Kurt Furlong, Genuine Hospitality CRO and Partner. “Just in time for season, we’re thrilled to bring it into our management portfolio and ensure the Sea Mist’s status as a long-time local treasure.”

From 359 standard oceanfront and ocean view guest rooms to 63 spacious suites – some with kitchen facilities – the Sea Mist Oceanfront Resort can accommodate couples, families, golf groups, and more. In addition to endless beachfront fun, fan favorite amenities include five outdoor and one indoor pool, and Wahoo Waterpark – the largest in Myrtle Beach and exclusive to resort guests only – with a lazy river and three-story-high slide. Onsite, guests can try tasty treats at Rita’s Ice, and access a selection of “grab & go” items from the resort’s onsite market. The resort sits just minutes from several destination culinary favorites, and offers a Bed & Breakfast package starting at $157 per night that includes a breakfast credit at the family-owned and operated Pan American Pancake House.  The Sea Mist is also convenient to several nearby attractions and diversions, including horseback riding, helicopter rides, and the Skywheel to dolphin tours, fishing excursions, and more. For air travelers, the resort is just two miles from Myrtle Beach International Airport.

As Genuine Hospitality steps in to manage the resort, the company has tapped executive hospitality veteran David Rijos as Task Force Manger to handle day-to-day operations. Rijos has served as General Manager at several prestigious hotels, including most recently the Heritage Hotel Golf, Spa and Conference Center in Connecticut, and the notable Millennium Maxwell House Hotel Nashville.

“Having David at the helm is a game-changer,” said Genuine Hospitality President & Partner Rob Willard. “His vast industry experience and proven ability to successfully reposition resorts as market leaders is exceptional.”

The Sea Mist Oceanfront Resort is the first resort and 19th property in Genuine Hospitality’s growing management portfolio, with a 20th property being added this summer. For information about the Sea Mist Oceanfront Resort or to book a reservation, visit