Rockbridge and Makeready Open The Alida Hotel, a Tribute Portfolio Hotel in Savannah, Georgia
May 16, 2019 2:21pm
05/16/2019 – Savannah, GA -- Tribute Portfolio, Marriott International’s newest collection of independent, characterful hotels, together with Rockbridge and Makeready, has further expanded its portfolio with the recent addition of The Alida Hotel in Savannah, Georgia. As the brand’s second hotel in Georgia, The Alida joins modern design with timeless Southern charm, ideally located on Savannah’s revitalized riverfront. Designed by Gunn Meyerhoff Shay Architects, the boutique hotel was named after Alida Harper Fowlkes, a celebrated local entrepreneur who worked tirelessly to preserve the cities heritage. Like the city itself, the 173-room hotel celebrates the colorful locale through custom creations, original designs and local craftwork – giving each guestroom a personality of its own. The hotel is also home to three on-site restaurant and bar concepts, including Rhett, an all-day kitchen serving quintessential Southern fare; The Trade Room, a bar featuring local brews and spirits; and The Lost Square, an outdoor living room located atop the hotel.
To celebrate the recent addition to the brand’s growing roster, Tribute Portfolio is continuing its collaboration with global color authority Pantone and bringing the second installation of The Pantone Pantry by Tribute Portfolio to Savannah for a limited time. This immersive pop-up experience first debuted at The Royal Palm South Beach Miami during Art Basel Miami in December 2018 and revealed the 2019 Pantone Color of the Year: PANTONE 16-1546 Living Coral.
Located on The Alida Hotel’s pool deck and open to the public Saturday, May 18 and Sunday, May 19 from 11 a.m. to 7 p.m., the pantry will embody the playful personality of Tribute Portfolio with multi-sensory moments that serve as an interactive tribute to how color – like travel – can reframe your perspective and illuminate the attributes of the destination you are visiting. Curiosity cabinets feature artsy objects that turn travel essentials on their head, from passport holders, luggage tags, travel books, cocktail bar set, sunglasses, headphones, sleep masks, compass, and more.
“We saw a lot of excitement around the debut of The Pantone Pantry by Tribute Portfolio, which we designed to connect travelers to creative communities through color while discovering Tribute Portfolio,” said Sarah Lipton, Senior Director, Global Brand Marketing, Tribute Portfolio. “The Alida’s eclectic vibe and the destination’s rich arts and culture scene makes Savannah the perfect next stop for our imaginative installation.”
Taking travelers and locals on a whimsical journey of color and captivating design, the Savannah-based pantry is bathed in the custom color palette created by Pantone inspired by the destination of Savannah and The Alida within it.
“We’re delighted to continue our collaboration with Tribute Portfolio, a brand that shines a light on the individualized and personalized spirit of all its hotels,” said Laurie Pressman, Vice President of the Pantone Color Institute. “Each color within this palette – from soft and subtle PANTONE 15-1512 Misty Rose to the understated chic of PANTONE 19-0405 Beluga – weaves in elements that blend The Alida’s inviting and intriguing character with the magic of Savannah.”
Connecting with the surrounding design community on a deeper level, Tribute Portfolio and The Alida joined forces with the Savannah College of Art & Design (SCAD), which is celebrating a momentous 40th anniversary this year. Notable alumni artists Juliana Lupacchino, Jocelyn Desisto, Will Penny, Amiri Farris and Paige Russell representing SCAD’s top ranked degree programs including painting, illustration jewelry, and accessory design, contributed to the Pantone Pantry, bringing the destination to life within the installation. A hidden door within the Pantone Pantry will lead guests to a back room which will be transformed into an immersive environment of animations made from 3D scans taken around Savannah. The scans will be textured utilizing the Savannah palette and mirrored geometric panels will reflect the projections and allow consumers to see themselves in the color and light.
For a limited time, Keep Shop, The Alida’s 24-hour emporium known for showcasing hand-selected finds from local artisans, will feature an exclusive capsule collection of items in the custom Pantone color palette, including items designed by SCAD alumni artists, Pantone products and other goods that celebrate The Alida’s hometown of Savannah. Merchandise will be available for purchase until supplies last. In addition, Keep Shop features ELOI scarves and towels which feature a custom pattern that also adorns the pillows in the hotel’s guest rooms, designed by alumni artist Paige Russell exclusively for The Alida.
The Pantone Pantry by Tribute Portfolio will make its final stop at The Slaak Rotterdam, a new Tribute Portfolio Hotel opening soon in the Netherlands. Following the restoration and renovation of its storied building – once the printing house of the Het Vrije Volk newspaper and then a studio space for artists – the intimate and inventive 74-room hotel reflects the dynamic metropolis of Rotterdam.
For more information about The Alida, please visit www.thealidahotel.com or www.tributeportfolio.com.
Tags: tribute portfolio,
alida hotel savannah,
Tribute Portfolio is a growing global family of characterful, independent hotels drawn together by their passion for captivating design and their drive to create vibrant social scenes for guests and locals alike. With 30 hotels open and growing, Tribute Portfolio has struck a chord with those who seek out independent experiences and crave a connection with the community when traveling. From boutique resorts like Inn at Rancho Santa Fe in California and urban hotels such as The Vagabond Club in Singapore, to hotels in indie-spirited locales like Noelle in Nashville and The Slaak in Rotterdam, each Tribute Portfolio hotel celebrates its individuality offering travelers a fresh, often colorful, perspective. Stay with character and stay connected: Instagram, Facebook and twitter. Tribute Portfolio is proud to participate in Marriott Bonvoy, the new name of Marriott’s travel program replacing Marriott Rewards®, The Ritz- Carlton Rewards®, and Starwood Preferred Guest® (SPG). The program offers members an extraordinary portfolio of global brands, experiences on Marriott Bonvoy Moments and unparalleled benefits including earning points toward free hotel stays and nights toward Elite status recognition. To enroll for free or for more information about the program, visit MarriottBonvoy.marriott.com.
Marriott International, Inc. (NASDAQ: MAR) is based in Bethesda, Maryland, USA, and encompasses a portfolio of more than 7,000 properties under 30 leading brands spanning 131 countries and territories. Marriott operates and franchises hotels and licenses vacation ownership resorts all around the world. The company now offers one travel program, Marriott Bonvoy™, replacing Marriott Rewards®, The Ritz-Carlton Rewards®, and Starwood Preferred Guest®(SPG). For more information, please visit our website at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com. In addition, connect with us on Facebook and @MarriottIntl on Twitter and Instagram.
Designed from the ground up to create truly independent hotel, restaurant, and retail brands with individual points of view, Makeready is a different kind of hotel operator, one that provides an opportunity for travelers to connect to the world around them, city by city and person by person. Makeready is committed to developing independent experiences that are an essential part of each community, cultivating deep, emotional connections across guests, teams, and local brands to create sustainable value for investors. Find us online at www.makereadyexperience.com or Instagram or Twitter.
Rockbridge has been investing in and building brands for nearly 20 years. The business has made 240 hotel investments in 38 states worth more than $7.4 billion in capitalization. Rockbridge has been a prolific investor in the hospitality space and recently, delivered several new independent hotels similar to The Alida. These properties include Halcyon in Cherry Creek (Denver, CO), The Charter Hotel (Seattle, WA), Cliff House (Cape Neddick, ME), The Laylow (Waikiki, HI), The Adolphus (Dallas, TX), Noelle (Nashville, TN), and The Eliza Jane (New Orleans, LA) to name a few. Rockbridge’s core strength comes from its collaborative team, innovative thinking, relentless curiosity, and focus on its culture. These attributes are among a strong set that have positioned Rockbridge as a leading investor and partner in the hospitality business. In 2018, Rockbridge was honored as the top, philanthropic company in Central Ohio based on employee size. Learn more at www.rockbridgecapital.com and Instagram.
Contact: Meg Puglisi Vesce
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