CHICAGO – July 22, 2022 – Prominence Hospitality Group, an emergent real estate investment, development and hotel management company based in Chicago, announces the expansion to a new market with the addition of Avid Hotel Zeeland (Mich.) to its third-party management portfolio. Situated in the submarkets of Grand Rapids and Holland, Mich., Avid Hotel Zeeland is part of the new IHG brand, “where essentials are done right” and feature a minimalistic, modern design available to guests at a welcoming price point. The first Avid Hotel in the Prominence Portfolio, the hotel is owned by Michigan-based Zeeland Hospitality, Inc.

“We opened this Avid Hotel in early 2021 and are thrilled to bring Prominence Hospitality on to streamline our operations, engage our team members and enhance the overall guest experience,” said Paramjeet Singh, Zeeland Hospitality, Inc. “Prominence approaches management with the unique perspective of having ownership in hotels for many years. The efficient tools and systems they make available, along with their team’s deep understanding of the industry positions them as an ideal fit for this partnership.”

With its management tools in-place, Prominence brings stronger asset value and positively impacts the bottom-line in each of its third-party managed hotels.

“Avid is an exceptional new brand from IHG,” says Dhaval Brahmbhatt, principal, Prominence Hospitality Group. “The Zeeland hotel is perfectly poised for guests seeking a distinctive experience with great value. The addition of this hotel to our portfolio is just one of several third-party management contracts we have in the pipeline. We’re looking forward to the opportunity to share the Promise of Prominence with Avid Hotel Zeeland’s ownership and guests alike as our company continues its strategic growth trajectory.”

Avid Hotels from IHG provide travelers with the essentials for their stays at an attainable rate. With a fresh, contemporary feel, guest rooms feature up-to-date technology with the signature IHG studio allowing guests to stream favorite shows and energy saving lights as part of the IHG Green Initiative. Each room offers a mini fridge and microwave and open-air closet space. The well-lit desk area has ample outlets as well as USB charging capability for efficient workspace from the road.

Emerging as an industry leader, Prominence Hospitality Group launched in 2018 and is an innovative real estate investment, development and hotel management company, creating remarkable results for partners throughout the United States. With 15 properties in the current portfolio – and significantly growing – the Prominence team is personally-vested in many of the developments in their portfolio, providing a unique perspective to management – the perfect mix of an opportunistic, owner’s perspective alongside nimble efficiency. Prominence presents a leadership bench stacked with progressive hotel, restaurant, development and construction experts, each bringing a unique value set of experience to holistically identify strong opportunities and align ideal partners of all sizes and experiences with fitting projects.

For more information about Prominence Hospitality Group, visit online.