Flexible solution is curating the guest experience and serving customers wherever they are on premises with Silverware’s GuestX ordering and payments platform

Markham, Ontario, January 4, 2024—Award-winning Pacific Hospitality Group has deployed Silverware’s native purpose-built digital GuestX Ordering & Payments solution at their lifestyle properties. This exclusive group includes The Meritage Resort and Spa in Napa, Calif. (Olive & Hay Restaurant – awarded the Napa Valley Wine Award by The Napa Valley Vintners in recognition of the restaurants expansive collection of renowned locally sourced wines); the Grand Reserve at The Meritage, also in Napa; the Paséa Hotel and Spa in Huntington Beach, Calif.; Hotel Viata in West Lake Hills, Calif.; and the Ko’a Kea Hotel & Resort in Koloa, Hawaii (Red Salt Restaurant – four-time recipient of Honolulu Magazines Hale ‘Aina awards for Best Kauai Restaurant).

“Silverware’s mission has always been to set PHG up for success,” said JB Crawford, an IT analyst and project manager with PHG. “They do that by developing flexible software, building strong integration partnerships, and providing unrivaled customer service. “Our operations teams are constantly analyzing and improving the performance of their concepts and items. For IT, this state of evolution means there is no such thing as ‘set it and forget it.’ We have to keep up, and Silverware’s flexibility and ease of use helps us do just that.”

GuestX – fully integrated into the Silverware POS system – is transforming the digital dining experience at PHG properties.

“GuestX has had a huge impact on our operations,” Crawford said. “Our teams are depending on it more than ever before. We use it for pools, spas, in-room dining, cafes, and large concert events. One thing that management relies on is Silverware’s ability to post to multiple PMS systems across our portfolio. For large, multi-PMS campuses, this is groundbreaking. Having multiple credit-card gateway integrations keeps our business competitive with the various credit-card processors.

“COVID raised hospitality technology standards for the foreseeable future,” he said. “Touchless payments and flexible ordering are not going away. Digital technology is now commonplace; it’s a self-service tool that diners appreciate because it is seamless and frictionless, and owners like it because of the tremendous return on investment. I’d like to give a nod to Avero, FreedomPay, Givex, Infor HMS, Opentable, Profitsword by Actabl, and Yellow Dog Inventory who have deep integrations to Silverware POS. I would also like to say ‘thanks’ to the Silverware Help Desk whose level of knowledge on PHG properties is really impressive. The team is extraordinarily calm in moments of stress and they escalate quickly if need be. We could not be more pleased with Silverware.”

Modern Dining Experience

The GuestX Digital Platform was curated for hotels and resorts to elevate the guest experience in every corner of a property. The solution supports In-Room Dining, Grab & Go, Pool Side, Beach Front, Golf Course, and Banquets operations. GuestX allows guests to seamlessly place orders and pay through their mobile phone from every outlet on your property by credit card, Apple Pay, Google Pay and even post directly to their room. The platform is fully customizable to match your restaurants’ branding ensuring a consistent experience for your guests. Whether a property is dealing with labor shortages or skyrocketing labor costs, operators need a solution to maximize revenues and profits. Silverware GuestX goes a long way in solving these challenges.

“GuestX is not an online ordering system converted for in-restaurant use, but rather it is a platform specifically designed for in-restaurant dining that frees up staff to focus on upselling and increasing guest spend … improving speed of service … boosting operational efficiencies … and curating an exceptional dining experience,” said Thomas Small, Silverware Global Enterprise Sales Director. “Like PHG, Silverware is forward-thinking in everything we do – especially evolving to meet the digital needs of today’s dining patrons. Our mutual goal is to deliver excellent service and singular, personalized experiences. As the PHG portfolio continues to grow, Silverware is confident that we will continue to grow with them and serve the brands and independents who are looking to activate a digital and modern dining experience.”

For more information on Silverware POS, visit www.silverwarepos.com.