March 04, 2015 – MEXICO CITY – Accelerating growth in dynamic markets worldwide, Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) today announces the debut of Las Alcobas, a Luxury Collection Hotel, Mexico City ideally located in the heart of the posh Polanco district. The opening of Las Alcobas, owned by OPREM 390, highlights Starwood’s aggressive expansion in Latin America, where the company now boasts a total portfolio of 94 hotels in Latin America and the Caribbean, with 15 additional hotels in the pipeline set to open by 2017.

“The rapid growth of Starwood’s luxury brands in Mexico reflects a robust demand for high-end hospitality from an increasingly affluent market. This opening reaffirms Mexico’s position as Starwood’s largest market in Latin America and demonstrates our commitment to accelerate growth in the region,” said Jorge Giannattasio, Senior Vice-President & Chief of Latin America and Caribbean Operations, Starwood Hotels & Resorts. “We are excited to welcome Las Alcobas to The Luxury Collection portfolio because it captures the energy of this thriving metropolis and delivers the sophistication demanded by the world’s most discerning travelers.”

“With the debut of Las Alcobas, Mexico City is now the sixth city in the world to feature all three of Starwood’s luxury brands joining New York City, Washington DC, San Francisco, Bangkok and Bali,” continued Paul James, Global Brand Leader, The Luxury Collection, St Regis and W Hotels Worldwide. “Boasting a portfolio of nearly 90 hotels around the world, The Luxury Collection offers discerning global explorers access to the most fascinating cities in the world, and we are thrilled to add this extraordinary asset in Mexico City to the brand’s growing portfolio.”

A former residence nestled in the sophisticated Polanco district, Las Alcobas features 35 luxuriously-appointed guest rooms and suites designed by the renowned interior design firm Yabu Pushelberg to reflect the rich cultural heritage of Mexico City and celebrate the city’s contemporary art and design. A dramatic spiral staircase anchors the hotel’s elegant lobby, while a series of intimate alcoves connotes a residential feel.

Each guestroom and suite features handmade rugs and original artwork by contemporary Mexican artists, which complements the leather paneled walls and sleek wood detailing. Custom-crafted closets adorn expansive walk-in dressing areas, which feature tall three-way mirrors; while spacious marble bathrooms are equipped with soothing rain showers and deep whirlpool bathtubs. Two-bedroom suites and three penthouse suites boast wrap-around terraces with unobstructed views of Mexico City and the citrus groves below, while presidential suite offers an indoor/outdoor fireplace and breathtaking city views.

Las Alcobas features signature restaurant Anatol, where acclaimed Chef Justin Ermini offers a variety of international dishes in a casual and chic atmosphere. Dulce Patria, adjacent to the hotel and also owned and operated by OPREM 390, captures the color of Mexico’s gastronomy scene with menu designed by Chef Martha Ortiz. Guests are welcome to experience the hotel’s signature Aurora Spa, offering private treatment areas and locally-inspired massage therapies and indigenous skin revitalization techniques, as well as a 24-hour fitness center equipped with cardio and weight training equipment. The hotel will also introduce the brand’s signature Luxury Collection Concierge service to all guests and promises the most discerning global travelers an extraordinary experience.

“We are thrilled to join Starwood’s Luxury Collection brand to further position Las Alcobas as Mexico’s City best luxury hotel for travelers in pursuit of world-class luxury in the city’s most cosmopolitan neighborhood,” said Samuel Leizorek, Managing Director, Las Alcobas, a Luxury Collection Hotel, Mexico City. “Our collaboration with Starwood Hotels to open Las Alcobas as a Luxury Collection hotel will set a new standard of sophistication, unparalleled service and indigenous charm for Mexico.”

Las Alcobas, A Luxury Collection Hotel, Mexico City is ideally located in walking distance to numerous luxury boutiques, art galleries and restaurants, and close to the city’s leading attractions, such as Auditorio Nacional, the Modern Art Museum and the renowned Avenida Presidente Masaryk.

The hotel is the first of two Las Alcobas properties to fly the Luxury Collection brand flag, and will be followed by the opening of Las Alcobas, A Luxury Collection Hotel, Napa Valley in 2016. For more information, please visit: www.luxurycollection.com/lasalcobas.