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(Denver, Colorado; Orlando, Florida) - HREC Investment Advisors has released its comprehensive study of hotel transactions in the Greater Orlando market for 2015. The study covers over 500 hotels located in Orange, Osceola, Seminole, Polk and Lake Counties.

The HREC IA study revealed that a total of 68 hotels changed ownership in 2015, up from 45 properties in 2014.

  • Aggregate sales volume in 2015 was $2.4 billion vs. $485 million in 2014.
  • With $1.8 billion in volume, “Portfolio/Corporate” sales dominated “Single-Asset” sales of $596 million.
  • Average transaction size for Single-Asset Sales in 2015 was $11.4 million vs. $7.2 million in 2014.
  • Median Single-Asset transaction size in 2015 was $6.4 million vs. $3.7 million in 2014.
  • The average price per guestroom for Single-Asset transactions in 2015 was $56,400 vs. $42,700 in 2014.

Demand for hotel rooms in the market in 2015 grew by 6.0% over 2014, clearly outpacing supply growth of less than 1.5%. As a result, occupancy for the region reached 77.0% (up from 73.7% in 2014) and managers were able to push the region’s average daily room rate to $112.00 (up nearly 4.0% YOY).

The top three transactions by sales price were:

  • J.W. Marriott + Ritz Carlton Grand Lakes Portfolio - $980 million.
  • Hilton + Waldorf Astoria Orlando Bonnet Creek Portfolio - $760 million.
  • Buena Vista Palace - $96 million.

With 11 transactions, Kissimmee East was, once again, the most active submarket in terms of the number of hotels that changed ownership; however, the International Drive submarket – which surpassed the Lake Buena Vista submarket – was the most active in terms of dollar volume with $217 million.

In 2015, 12 hotels – accounting for $1.8 billion in sales volume – sold as part of a “Corporate/Portfolio,” transaction, the highest level of Corporate/Portfolio sales during this cycle.

Said Paul Sexton, head of HREC’s Orlando office: “The unprecedented volume of sales in the Orlando area in 2015 solidifies two primary trends. The first – and this will come as a surprise to many – is that we are increasingly viewed as a safe haven for investors at the luxury end of the market. The second – and this will come as a relief to many -- is that, with over 50 hotel sales in our least dynamic submarkets since the beginning of the economic recovery, we are slowly, but surely, seeing a healthy transformation at the lower end of the market.”

Added Scott Stephens, HREC’s COO and Southeast practice leader: “Greater Orlando continues to be one of the most dynamic hotel markets in the country. No other market in the nation is experiencing the level of investment in new demand generators and in the renewal of established attractions than is the Central Florida market. Because local governments continue to increase the tourism inflow bandwidth with transformational airport and roadway improvements, we believe that our nation’s number one tourism destination still has a long runway ahead of it.

Continued Sexton: “Despite continued hotel development at Universal, additions to supply remains well within tolerance levels. More specifically, new guestroom supply has grown by an average of less than 1.0% per year since 2011, after accounting for both the development of new hotels and the closure of older hotels.”

For a copy of HREC’s full report on the Greater Orlando hotel transaction market, please contact

About HREC

HREC is the nation's leading lodging and gaming real estate advisory firm specializing in property sales, mortgage brokerage, equity/JV structuring, consulting (market studies and appraisals), and litigation support. With offices throughout North America, HREC is distinguished by unwavering commitment to client service and success through its team approach, intellectual capital and hotel/casino specialization.  

Contact: Ashley Hunt, Director of Marketing / 303-267-0057

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