September 6, 2016 – PORTSMOUTH, NH – Analysts at Lodging Econometrics (LE) report that the Upper Upscale category in the U.S. Hotel Construction Pipeline is at 66,303 Rooms/307 Projects. About one third, 20,974 Rooms/101 Projects, have yet to make a branding decision.
Of the 45,329 Rooms/206 Projects that have already made a branding decision, the franchise companies with the largest room-counts are Hilton Worldwide with 15,061 Rooms/78 Projects, Marriott International with 14,381 Rooms/56 Projects and Starwood with 5,839 Rooms/28 Projects.
Hilton’s two largest brands in the Upper Upscale Construction Pipeline are: Embassy Suites with 7,150 Rooms/36 Projects and Curio with 2,693 Rooms/16 Projects. Marriott’s two largest brands in the Upper Upscale category are: Autograph Collection with 4,666 Rooms/28 Projects and Marriott Hotel with 1,998 Rooms/10 Projects.