Hamburg, 22 December 2015 – Location expansion and especially the growth of the NOVUM Style Hotels brand are of utmost importance to David Etmenan, CEO and Owner of the NOVUM Hotel Group. These goals are reached once again when the new "NOVUM Style City Center Lübeck" opens its gates in October 2016.

With 101 rooms and its location next to the central station, the hotel is an excellent starting point for travellers who want to discover Lübeck for themselves.

The former Hotel Victoria will be renovated during Q1 2016 and fitted with the special features of a NOVUM Style Hotel. "Our guests will be able to enjoy the familiar and innovative standards including various technical ingenuities: From our new 24h check-in machines and charging areas for mobile devices to the WhatsApp Concierge Service.", promises David Etmenan, CEO and Owner of the NOVUM Hotel Group.

"The Hanseatic City of Lübeck, as a new location, is a significant enrichment to our portfolio and we see a lot of potential here", adds David Etmenan. Lübeck is an attractive tourist destination for tourists and business travellers alike.

More information can be found at: https://www.novum-hotels.de/novum-hotels-expansion.php