NetBase Report Reveals the Most Loved Travel and Hospitality Brands of 2018
August 13, 2018 1:01pm
Marriott dominates the travel and hospitality industry; Airbnb is the most loved travel site, and American Airlines leads the airline industry
SANTA CLARA, Calif.—August 13, 2018— NetBase, a global leader in enterprise social analytics, today released its annual Social Media Industry Report 2018 Travel and Hospitality. The report leveraged NetBase’s social analytics technology to examine the most popular brands across five categories including, Airlines, Car Rentals, Cruise Lines, Hotels and Travel Sites.
“Social media plays an extensive role in how customers feel about travel and hospitality brands, and where they choose to spend their vacation time,” said Paige Leidig, chief marketing officer at NetBase. “Most consumers have a limited amount of vacation time, and turn to social media for recommendations. We analyzed, translated and packaged these social conversations into digestible insights, helping travel and hospitality brands to better communicate with consumers and ultimately motivate them to love and trust their brands.”
The Top 10 Most Loved Travel and Hospitality Brands
The most popular brands by category are:
§ Airlines – American Airlines (3) and JetBlue (5), Southwest Airlines (6)
§ Car Rentals – Hertz Rent-a-Car (27) and Enterprise Rent-A-Car (29)
§ Cruise Lines – Royal Caribbean Cruises (4) and Carnival Cruise Lines (12)
§ Hotels – Marriott (1) and Four Seasons Hotels and Resorts (2)
§ Travel Sites – Airbnb (3) and Trip Advisor (12)
Consumer opinions matter. This is especially true for businesses in the Travel and Hospitality industries. How customers feel about your brand directly impacts whether or not they spend their vacation days with you, and there are thousands of brands competing for their attention. When consumers are looking to disconnect from their daily lives and go somewhere new, they are turning to social media for inspiration on where to go next, where to stay and what to do while they’re there.
NetBase’s advanced social analytics technology can evaluate sentiment not only at the keyword level, but also thematically. Themes provide insight to drill down into conversations around topics such as customer service, sales and discounts, adventure travel, or anticipation around travel, and then analyze how consumers feel about a brand within that theme. Comparing brands across conversation themes allows us to identify strengths and opportunities for brands in a wide array of areas - from operations to content types - in order to increase brand sentiment.
The Social Media Industry Report 2018 Travel and Hospitality is based on brand conversations across social networks, review sites, blogs, forums, and news sites worldwide. The report examines top trends and overall performance of selected brands as discussed across several social channels. The analysis focused on an assortment of 60 brands across five categories including, Airlines, Car Rentals, Cruise Lines, Hotels and Travel Sites.
Additional Findings from the Report Include:
The Social Media Industry Report 2018 Travel and Hospitality is based on brand conversations across the social web, inclusive of Twitter, Facebook, Instagram, Tumblr and millions of other sources during the one-year period from July 1, 2017 through July 1, 2018. NetBase maps each category using four dimensions:
The Social Media Industry Report 2018 Travel + Hospitality can be downloaded here.
social media industry report,
NetBase is the award-winning social analytics platform that global companies use to run brands, build businesses and connect with consumers every second. Its platform processes millions of social media posts daily for actionable business insights for marketing, research, customer service, sales, PR and product innovation. NetBase is a trusted partner to American Airlines, Arby’s, Coca-Cola, Ogilvy, T-Mobile, Universal Music Group, Walmart and YUM! Brands. Learn more at www.netbase.com or @NetBase
Contact: Maddie Brosler
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