Most Business Travelers Would Never Stay at a Hotel Where They Could Not Earn Rewards Points
May 2, 2019 2:01pm
PARSIPPANY, N.J., May 2, 2019 -- What does it take for today's business traveler to make the most of their time on the road and experience triumphant trips? La Quinta by Wyndham — a trusted hotel brand among career commuters for more than 50 years — along with esteemed entrepreneur and investor on the hit television series Shark Tank, Robert Herjavec, today unveiled the behaviors, quirks and realities business travelers face with the brand's first-ever
"La Quinta Means Business" national survey.
In its new survey, La Quinta sheds light on burning business travel questions, including how many travelers actually unpack their suitcases, the latest they've stayed up preparing for meetings, the alarming number of people who have stocked up at the hotel breakfast bar for later and, yet, the number of business travelers who experienced loud, embarrassing stomach grumbles during a meeting. La Quinta is using these insights to help guests succeed while on the road with the signature amenities they need, including free high-speed Wi-Fi, free breakfast, 24/7 coffee and tea, signature comfortable bedding, modern fitness centers, spacious in-room work areas with charging stations and social gathering spaces.
"La Quinta is a longtime champion of business travelers, and hearing directly from this group allows us to better understand what motivates them and makes them tick so we can support them in the ways they need it most," says Lisa Checchio, chief marketing officer of Wyndham Hotels & Resorts. "Business trips are opportunities for travelers to triumph in their careers — and we want to be there every step of the way. Not only do our hotels help these guests prepare with amenities like free Wi-Fi, breakfast and a great night's sleep, but they also offer the expanded opportunity to earn and accumulate valuable loyalty points for their hard work and redeem them for sought-after perks like free nights through our award-winning Wyndham Rewards program."
Few understand how to succeed in business, in life and on the road quite like Robert Herjavec. Traveling more than 100 days a year and spending nearly 300 hours in the air annually, Herjavec is the definition of a road warrior with unique insight on the idiosyncrasies of business travel.
"I'm constantly traveling for business, so it's important that every facet of my travel experience, especially my hotel, helps me make the most of my most valuable resource: time," says Herjavec. "I'm thrilled to work with La Quinta by Wyndham, a brand that understands the unique challenges business travelers face and offers the essentials we need to succeed."
SURVEY SAYS: ALL IN A DAY'S WORK
La Quinta's survey tapped into business travelers' mindsets, how they maximize their hotel stays, how they amp up for a big day and more:
Home away from home
Points & priorities
The inaugural "La Quinta Means Business" survey comes on the heels of the brand's first integrated marketing campaign since it was acquired by Wyndham Hotels & Resorts in May 2018 and joined the Wyndham Rewards loyalty program. The new campaign, "Tomorrow You Triumph," captures business travelers' unique experiences, mindsets and challenges, highlighting La Quinta's key business amenities that help deliver what guests need to prepare, relax and succeed while traveling. The first national television spot, "Screensaver," began airing in early April and hones in on the benefits Wyndham Rewards loyalty members can reap just by staying with La Quinta.
For more information, visit www.lq.com. The "La Quinta Means Business" survey was conducted by Wakefield Research between March 13 and March 19, 2019, using an email invitation and on online survey among 1,000 U.S. business travelers ages 35–54, defined as those traveling for business 10-plus times per year.
Tags: business traveling,
la quinta by wyndham,
wyndham hotels & resorts,
hotel rewards programs
With more than 915 destinations in North and Latin America, the upper-midscale, pet-friendly La Quinta by Wyndham brand is a bright spot in every travelers' journey. Whether traveling for business or leisure, guests can rest assured, relax, and recharge thanks to the brand's Bright Morning Bed®, free Bright Side Breakfast®, spacious in-room work areas, and free high-speed internet. For more information, visit www.lq.com. Like and follow La Quinta on Facebook, Twitter, and YouTube. For more information on developing a La Quinta by Wyndham hotel, click here.
Wyndham Hotels & Resorts (NYSE: WH) is the world's largest hotel franchising company, with approximately 9,200 hotels across more than 80 countries on six continents. Through its network of approximately 812,000 rooms appealing to the everyday traveler, Wyndham commands a leading presence in the economy and midscale segments of the lodging industry. The Company operates a portfolio of 20 hotel brands, including Super 8®, Days Inn®, Ramada®, Microtel Inn & Suites®, La Quinta®, Wingate®, AmericInn®, Hawthorn Suites®, The Trademark Collection®, and Wyndham®. Wyndham Hotels & Resorts is also a leading provider of hotel management services, with more than 400 properties under management. The Company's awardwinning Wyndham Rewards loyalty program offers over 75 million enrolled members the opportunity to redeem points at thousands of hotels, vacation club resorts and vacation rentals globally. For more information, visit www.wyndhamhotels.com.
Wyndham Hotels & Resorts Partners With Wellworth Properties to Develop Wyndham Garden Hotel in Quezon City
Wyndham Debuts Trademark Collection in Latin America with Opening of Costa Blu Beach Resort
Developed in Partnership with Hawkeye Hotels and HOS Management, TRYP by Wyndham Savannah Opens
Wyndham Hotels & Resorts to Debut Flagship Wyndham Brand in Malaysia With Q3 2019 Opening of Wyndham Acmar Klang
Wyndham Hotels & Resorts Reacquires Direct Franchising Rights for the Days Inn Brand in China
Wyndham Hotels & Resorts Returns to Hong Kong With Opening of Ramada Hong Kong Harbour View
La Quinta by Wyndham Opened Seven New Hotels in Third Quarter
Going Global: Wingate by Wyndham Expands in Three Countries With 14 Hotel Openings
Ramada Worldwide by Wyndham to Debut in Vietnam With Late 2019 Opening of Ramada by Wyndham Ho Tram Strip
Sea Sky International Development Group to Break Ground on 593-Key Wyndham Palau in Western Pacific Islands
Wyndham Worldwide Completes Acquisition of La Quinta Holdings
Please login or register to post a comment.