Loews Hotels & Resorts is not the largest hotel company in the world, but it has been working for the past few years to be the most innovative. Under the marketing leadership of CMO Bruce Himelstein, the company has harnessed social media to be the first to enable bookings via Twitter introducing the option in 2013, and also that year unveiled its $4 million print and digital campaign, “The Room You Need,”—a play on the word “room”—developed with agency Catch New York.
Loews | March 04, 2015
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About Loews
Headquartered in New York City, Loews Hotels & Resorts owns and/or operates 18 hotels and resorts in the U.S. and Canada including the Loews Hollywood Hotel located adjacent to the Hollywood & Highland Center. The hotel features 632 guestrooms, including 32 suites and over 48,000-square-feet of meeting space. Located in major city centers and resort destinations in North America from coast to coast, the Loews portfolio features one-of-a-kind properties that go beyond Four Diamond standards to delight guests with a supremely comfortable, uniquely local and vibrant travel experience.
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