Analysis by Emmy Hise, M. Brian Riley, Michael Petrivelli
Super Bowl LVIII in Las Vegas produced unprecedented hotel performance levels—not just for the Super Bowl but for any weekend in history.
As forecasted by STR, Las Vegas achieved the highest Super Bowl weekend average daily rate (ADR) and revenue per available room (RevPAR). However, the market’s levels surpassed the forecast, easily overtaking the previous records held by Miami (2020). Friday and Saturday performance in Las Vegas was so high that it boosted weekly levels for the entire U.S.
More impressive, Las Vegas also achieved the highest Saturday ADR (at $758) and highest Sunday ADR ($808) in continental U.S. (excluding Hawaii) history. The market’s Friday ADR ($739) was the second highest for that day.
Las Vegas’ Sunday ADR was $580 more than the Sunday ADR baseline in the market. Drilling down further, the Las Vegas Strip submarket attained an even higher Sunday ADR ($962), which was more than $700 above the submarket’s Sunday baseline.
For comparison, the previous Sunday ADR record holder was San Francisco ($784) on 7 January 2024, helped by the JP Morgan Healthcare Conference. San Francisco holds the record for the highest daily ADR on record ($835) on 8 January 2024, helped by the aforementioned conference. The Florida Keys, on the other hand, holds the highest Friday ADR ($815), which is the third-highest level in the metric for any day on record.
A higher Super Bowl Sunday ADR was also different than last year in Phoenix and Miami in 2020 when those markets posted their best night on Saturday.
Despite not obtaining the highest Super Bowl occupancy, over 413,000 hotel rooms were occupied from Friday to Sunday, representing the largest hotel demand for a Super Bowl weekend on record. Las Vegas had nearly double the number of occupied rooms than Los Angeles, which had the second-highest Super Bowl weekend demand. It was a higher inventory of hotel rooms that didn’t allow Las Vegas to achieve the highest occupancy level. Las Vegas is the largest hotel market by room count in the U.S. with over 167,000 rooms. Las Vegas comprises 27,000 more rooms than the second-largest market, Orlando.
