ATLANTA, October 18, 2022Hospitality Ventures Management Group (HVMG), an Atlanta-based, private hotel investment, ownership and management company, today announced that it been selected to operate the 195-room REVERB by Hard Rock Downtown Atlanta.  The recently opened hotel is owned by Bolton Atlanta, an affiliate of Dezhu US, a multi-class development company.

“There are few things more exciting for a hotelier than assistant and supporting the launch of a new brand, and the REVERB brand and concept is best in class,” said Robert Cole, president & chief executive officer, HVMG.  “Designed with Hard Rock’s sensibilities and cool ethos in mind, the casual lifestyle brand is the perfect culmination of where music, culture and entertainment meet.  Atlanta is the ideal market for this product, and we have no doubt it will quickly become one of the hottest places in town.”

Located at 89 Centennial Olympic Park Dr. NW, the eleven-story hotel is situated in the heart of Atlanta right next to Mercedes-Benz Stadium.  In addition to complimentary Wi-Fi, rooms are tech-enhanced for guest comfort, with premium plush beds, spa inspired bathrooms and smart features like voice-assisted lighting, TV and music control.  Guests will enjoy the hotel’s virtual assistant app and curated Atlanta City Guide compiled by such celebrities as Big Boi and Ceelo Green.  The pet-friendly hotel also provides a state-of-the-art, 3,800 square foot lobby capable of hosting everything from private chats, coffee for two, cocktails for ten or more, meetings and impromptu gigs.

“HVMG enjoys a sterling reputation as one of the leading third-party management companies in the hospitality industry, and their existing relationship with the Hard Rock Hotel family makes them the ideal choice to operate this hotel,” said Frank Chen, chief operating officer of Bolton Atlanta LP and DEZHU US.  “Their knowledge of the Atlanta marketplace is unmatchable, and their fourteen sister hotels in the Atlanta area will create immediate economies of scales and the ability to share best practices.  With HVMG at the helm of this incredible new brand hotel, we fully expect the property to quickly take its place as the market and segment leader.”

Guests can enjoy chill sounds, coffee or cocktails from Constant Grind or 24/7 grab ‘n’ go hot from the kitchen. The hotel’s RT60 Rooftop Bar Enjoy provides live music against the backdrop of unparalleled views of the Atlanta skyline and Mercedes-Benz Stadium, creating the perfect place to relax and socialize.

“REVERB is Hard Rock Hotels‘ contemporary hotel connecting today’s traveler through music, local culture and events,” said Sal Rivera, Reverb by Hard Rock Vice President of Operations. “Whether working, relaxing, meeting new friends or traveling with the family, REVERB offers signature design elements and brand programming throughout its public areas to encourage a fun and social atmosphere.  With Atlanta’s thriving music scene, REVERB is a perfect fit for area travelers.”