• Hilton has signed two new properties under its flagship Hilton Hotels & Resorts and lifestyle Canopy by Hilton brands: Hilton The Point Residences and Canopy by Hilton The Point
  • Set to open in 2026, the two hotels will bring Hilton’s world-class hospitality to the Aseer Region

ABHA, Saudi Arabia – Hilton (NYSE: HLT) announced it has signed two hotels under its flagship Hilton Hotels & Resorts and lifestyle Canopy by Hilton brands in Abha city’s iconic The Point development. The properties have been signed with Red Sea Aseer Fund, a fund made up of unitholders from Red Sea Markets and the Tourism Development Fund, and a project developed by SEDCO Development and managed by Saudi Fransi Capital. The announcement follows the signing of Hilton´s Memorandum of Understanding with the Saudi Tourism Development Fund to develop iconic leisure tourism destinations in Saudi Arabia.

Hilton The Point Residences and Canopy by Hilton The Point will feature a combined total of 250 guest rooms, suites, and residences, paired with state-of-the-art facilities for guests to enjoy. The shared amenities are complete with an indoor pool, fitness centre, spa, multiple dining outlets, and a children´s pool and kids club. The hotels will also be well-positioned to cater for large-scale leisure and business events, with 600 square metres of outdoor event space, a 500-square-metre ballroom, and 250 additional square metres of meeting space.

Work on Hilton The Point Residences and Canopy by Hilton The Point has already received a number of prestigious accolades, particularly for the interior design of the properties, winning “Highly Commended” in the Saudi Commercial Interior Design Awards, Interior Design of The Year: Concept category; “Best Future Concept” in the Commercial Interior Design Awards: Hospitality category; as well as “Highly Commended” in Global RLI Awards, RLI Future Project.

Located in The Point, the hotels will be adjacent to a mixed-use urban centre featuring world-class retail, food, and family entertainment offerings, as well as medical and sporting facilities. Less than 15 minutes from Abha International Airport – and with road networks leading to the surrounding cities of Jeddah, Makkah, Jazan, Riyadh, and Taif – the hotels are set to become a well-connected, frequently-visited urban destination, and position Abha as a leading leisure tourism destination in Saudi Arabia which is targeting 10 million visitors annually.

Commenting on Hilton’s growth in Saudi Arabia, Carlos Khneisser, vice president, development, Middle East & Africa, Hilton, said, “Saudi Arabia’s rapid evolution continues to provide exciting growth opportunities for Hilton, and we’re working with our owners to introduce more award-winning hospitality brands in locations throughout the country. Unlocking and pioneering destinations is part of Hilton’s DNA and these latest signings are strong examples of our diversified growth in up-and-coming, large-scale developments as well as our commitment to grow in secondary cities with our world leading portfolio of brands.”

Commenting on the signings, Mohammed Alawi, chairman of the Executive Committee, Red Sea Markets Co Ltd, said, “Hilton has continued to meet Saudi Arabia’s drive for travel and tourism, and the recent signings of these properties in Abha are strong examples of the company’s commitment to development in secondary cities and to cater towards an ever-evolving tourism demographic and more diversified product offering. We’re thrilled to be partnering on Hilton The Point Residences and Canopy by Hilton The Point and look forward to expanding Hilton’s world-class hospitality to more guests across Saudi Arabia.”

With plans to more than quadruple its presence in Saudi Arabia over the next few years, Hilton is leveraging key real estate developments, including business and leisure travel destinations, to underpin the expansion of its domestic portfolio.

Hilton currently operates 16 hotels in Saudi Arabia with plans to open over 50 new hotels across 10 of its brands, making the country the company’s largest pipeline market in the EMEA region. Projects include the introduction of new brands such as LXR Hotels & Resorts, Canopy by Hilton, Embassy Suites by Hilton, and Hampton by Hilton. The company plans to grow its portfolio in Saudi Arabia to a total of more than 75 properties over the coming years.