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ORANJESTAD, Aruba – November 22, 2017 – Hilton Aruba Caribbean Resort & Casino, the 357-room, 15-acre beachfront oasis situated on Aruba’s world-famous Palm Beach, announces the appointment of Anthony Armas as director of sales and marketing.

With more than 20 years of hospitality experience, Armas oversees all sales and marketing efforts, including digital and creative marketing efforts, branding initiatives, strategic partnerships, advertising, and media relations.

“Anthony’s wealth of experience in hotel sales and marketing makes him the ideal candidate for the position, perfectly poised to elevate our stature in the industry,” says Hans-Georg Roehrbein, general manager, Hilton Aruba Caribbean Resort & Casino. 

Most recently, Armas served as director of sales and marketing of Marriott Frenchman’s Reef & Morning Star Beach Resort in St. Thomas, U.S.V.I.  Prior experience includes leadership sales and marketing positions at various Marriott properties across Asia, Central America and the Caribbean, including Rayong Marriott Resort & Spa at Marriott International in Bangkok, pre-opening properties at Marriott International in Shanghai and Beijing, and Renaissance Jaragua Hotel & Casino in the Dominican Republic.  In addition, Armas founded and managed a brand marketing consulting firm that specialized in advertising and sales tactics.

Offering 34,000 square-feet of flexible meeting space, Hilton Aruba Caribbean Resort & Casino can accommodate any size group in a range of venues from intimate meeting rooms to the 8,000 square-foot Grand Caribbean Ballroom.  Attendees can also enjoy on-site amenities, including the beachfront eforea spa, two zero-entry pools, on-site bird sanctuary, and more.

For starting rates, exclusive packages and more details about Hilton Aruba Caribbean Resort & Casino, please call +1 800 250 0134 or visit

About Hilton Aruba Caribbean Resort & Casino

Located on the largest beachfront stretch of Palm Beach and less than 10 miles from the capital city of Oranjestad, the newly renovated Hilton Aruba Caribbean Resort & Casino welcomes guests to a premiere resort experience. Featuring iconic architecture (the resort was designed by Morris Lapidus, renowned architect of some of Miami’s most famous hotels, as well at The Condado Plaza Hilton and DoubleTree by Hilton Hotel Metropolitan – New York City), unmatched beaches, enchanting gardens, expansive pool complex, kids club, watersports and dive center, world-class eforea spa, on-site casino and culinary choices for taste buds of all varieties, this resort offers something for everyone.

Contact: Dana Pucci

786.600.3954 x7

About Hilton Hotels & Resorts

For nearly a century, Hilton Hotels & Resorts has been proudly welcoming the world's travelers. With more than 570 hotels across six continents, Hilton Hotels & Resorts provides the foundation for memorable travel experiences and values every guest who walks through its doors. As the flagship brand of Hilton Worldwide, Hilton Hotels & Resorts continues to set the standard for hospitality, providing new product innovations and services to meet guests' evolving needs. Hilton Hotels & Resorts is a part of the award-winning Hilton HHonors program. Hilton HHonors members who book directly through preferred Hilton channels receive instant benefits, including an exclusive discount that can’t be found anywhere else, free standard Wi-Fi and digital amenities like digital check-in with room selection and Digital Key available exclusively through the industry-leading Hilton HHonors app. Access the latest at and begin your journey at or for the latest hotel specials.  

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