If you operate multiple properties or are part of a marketing alliance, then VirtualHotel™ has a “Group App” for you; Visit Booth 123 to get the app FREE at HITEC
[ATLANTA – JUNE 10, 2015] – With only one week until HITEC, VirtualHotel™ is reminding hoteliers with multi-property/multi-brand portfolios that they are making an unprecedented and EXCLUSIVE offer at the premier technology event June 16 to 18 at the Austin (Texas) Convention Center. Hotel groups and marketing alliances can receive — FREE — a single mobile app that showcases and promotes an entire enterprise portfolio. Called “VirtualHotel for Groups,” (available for iOS and Android) the app is being made available with no setup charges to group hoteliers who express interest at the HITEC show in Booth 123. This offer is valued at $20,000.
Aimed at brand advocates and returning guests, the “VirtualHotel for Groups” app introduces marketing efficiency for hotels and ease-of-use for the guest. There is only one app to promote; one app works for all group properties and across all channels.
Once users select a property, they are linked to a mobile brochure page. Every hotel in the group will have its own brochure page with photo gallery and location map. Users have the option to 1) book directly with the hotel from the app (reducing reliance on OTAs), 2) link to the hotel’s website, or 3) click to call the hotel or the reservations call center (phone reservations are often overlooked by technology companies). VirtualHotel for Groups integrates seamlessly with the company’s flagship VirtualHotel product so that guests can find local information and order services directly from their mobile device.
When travelers download VirtualHotel for Groups, they can select a hotel by “Region” (country, state or city), “Experience” (beach, city, dining, golf, romantic, spa, historic, etc.), or the user can simply request accommodations located “Near Me.” Because nearly 70 percent of mobile reservations are made for the same or next day, the Near Me feature will help capture potentially lost bookings. The app is fully customizable, enabling each property or brand to promote experiences that are applicable to the region and to the demographics of its loyalty customers.
“VirtualHotel now has a dual function: it serves as a group-level sales and marketing platform and transitions into a personalized customer service tool once the guest arrives on-property,” said Ed Vause, VirtualHotel director of business development. “The app encourages loyal customers to book directly with the hotel and it enables hoteliers to push promotions, such as seasonal offers and discounts, across the entire group’s customer base. This opens up a new world of direct hotel-to-guest communications and gives marketers a new vehicle to connect with guests before, during and after each stay.”
VirtualHotel App
The flagship VirtualHotel app can be used by guests to order room service, book spa treatments and request a whole range of services, such as wake-up calls, extra pillows or a toothbrush. Links to external services such as airline check-in, local weather forecasts and social networking sites, and a substantial “Local Area Guide” and map of the local area can be created to help visitors navigate round the city and find their way back to the hotel during their stay.
VirtualHotel features:
- Direct reservations
- Pre-arrival and post-departure sales
- Loyalty program integration
- Push promotions
- Mobile check-in and check-out
- Call now functionality
- Location maps and route finding
- Social media sharing links
- Room service
- Spa and restaurant reservations
- Mobile concierge
- Multi-lingual interaction
“VirtualHotel for Groups serves as a tool for showcasing the enterprise as a whole while VirtualHotel augments the guest experience during the stay,” Vause said. “Additionally, VirtualHotel is a platform for in-room shopping . . . a way to promote partner services with local business . . . and a tool that drives incremental revenue for each hotel. Hoteliers attending HITEC who are interested in this never-to-be-repeated VirtualHotel for Groups offer should meet with us at HITEC in Booth 123 to learn more.”
For more information on VirtualHotel, visit http://www.virtualhotel.com or call Ed Vause at 877-365-2322 to pre-schedule an appointment at HITEC.
