SNOWMASS, CO – February 23, 2022 –High Street Real Estate Partners, RGP Partners, ACRON Real Estate Investments, and Davidson Hospitality Group announced today the official opening of Viewline Resort Snowmass, an iconic ski-in/ski-out property located in the heart of Snowmass Village, Colo. Following a multi-million-dollar renovation, Viewline Resort Snowmass debuts with elevated interiors and exteriors, enhanced culinary offerings, and curated guest programming, delivering a modern luxury resort experience with a 1960’s mountain town ethos.
“We are thrilled to officially debut Viewline Resort Snowmass at the height of this year’s ski season. Snowmass Village is an iconic mountain destination and this property, under new ownership and management structure, perfectly aligns with the village’s authenticity and charm,” said Craig Waterman, general manager of Viewline Resort Snowmass. “We are grateful to our partners and associates for their dedication in bringing this property to life, and we look forward to welcoming guests and the community out to experience the elevated resort firsthand.”
Situated in the heart of Snowmass Village and perched mid-mountain, Viewline Resort Snowmass provides the highest quality ski-in/ski-out experience in the region. The four-star resort offers 254 guest rooms including 20 suites; Lupine Spa, a full-service Ayurvedic wellness destination; and one-of-a-kind amenities, including a private ski and bike concierge, kids’ club with carefully crafted experiences, heated mountainside pool with sundeck and terrace, onsite fitness center, and 24,000 square feet of combined special event space at the resort and adjacent Viewline Event Center. Elevated culinary staples—created in partnership with RING on HOOK, alongside Davidson Restaurant Group—include Stark’s Alpine Grill, the Lobby Bar, and First Chair.
Hotel design and development firm, The Gettys Group, oversaw the renovations, infusing the 1960’s spirit of Snowmass into this iconic resort. Chief Innovation Officer Ron Swindler has a deep history with the Snowmass region, having worked on Viewline Resort Snowmass 20 years prior. Davidson Resorts, a highly specialized operating vertical of Davidson Hospitality Group and one of the nation’s premier full-service hospitality management companies, manages both the resort and on-site dining.
Slopeside Spa & Wellness Offerings
Showcasing wellness as an essential pillar of the resort experience is the debut of Lupine Spa, a new Ayurvedic retreat inspired by the resort’s alpine setting. In partnership with leading wellness brands SUNDÃRI, a pioneering Ayurvedic, all-natural skincare brand, and HydraFacial©, a renowned, medical-grade resurfacing treatment, Lupine Spa offers guests a range of traditional and innovative treatments. Lupine Spa features six treatment rooms, a relaxation area, and oversized steam rooms adorned in thoughtful design touches and natural elements. A standout upon entry is the showstopping reception counter made of a locally sourced, 5,000-pound granite boulder accented by a steel base.
The wellness experience is also translated in-room through a signature Après Ski-Tox Package, which includes an in-shower eucalyptus set-up, guided yoga through the resort’s TV app, and added hydration elements.
Dynamic Culinary Experiences
Viewline Resort Snowmass introduces three new food and beverage concepts created in collaboration with RING on HOOK, a nationally acclaimed Denver-based hospitality company.
Stark’s Alpine Grill serves as the resort’s slope-side signature restaurant specializing in innovative American fare in a cozy, tavern-inspired setting. The menu will evolve with the seasons and fuse traditional steakhouse classics with eclectic flavors and the highest quality, local ingredients. An extension of Stark’s Alpine Grill is the Lobby Bar, a more casual après ski experience welcoming guests with regional microbrews and wines, handcrafted cocktails, and gourmet appetizers, with the option to enjoy on the three-level, outdoor deck built alongside the mountain. Just steps from the slope, First Chair invites guests to refuel before or after a day spent exploring Snowmass Village. The independent coffee house offers a full range of hot and cold creations for the whole family.
Elevated Guest Programming
With a reinvigorated focus on curating memorable experiences, the resort offers a robust schedule of distinct on-site programming for guests of all ages. A private ski and bike concierge complement its position as a prime spot for multi-season outdoor activities. Tailored for aspiring adventurers ages five to 12, Lupine KidsZone offers daily, educational activities, including passport scavenger hunts, story time with local authors, dino digs, campfire sing-alongs, family yoga, and more. For the more tenured adventurer, the resort offers convenient access to a range of seasonal activities such as snowshoeing, uphilling, snowbiking, fly fishing, and golfing. Additional enriching experiences include thoughtful activations such as a starlight cocktail tastings, expert-led hike and picnic excursions, artist in residence programs, and more.
Intimate Affairs & Grand Celebrations
Viewline Resort Snowmass is home to the most function space in Snowmass-Aspen, with 12 venues stretched over 24,000 square feet of flexible event space on-site and at the adjacent Viewline Event Center. The property can host groups of 50 or 500 in the nature-inspired facilities, where the outdoors transport guests from the confines of their day-to-day and inspires creativity, with dramatic views of the lush surroundings as a backdrop. Amenities include high-speed internet, VIP services, customizable audiovisual services, catering, décor accents with subtle elegance, remarkable glassware, and more supported by Viewline’s expert team of event professionals.
Viewline Resort Snowmass participates in Marriott Bonvoy, the award-winning travel program from Marriott International, allowing members to earn and redeem points for their stay on-property, and at other hotels and resorts across Marriott Bonvoy’s portfolio of nearly 8,000 hotels globally.
For more information, visit www.viewlineresortsnowmass.com.