Choice Hotels Comfort Hotel Brand Embarks on Aggressive U.S. Growth with 56 Properties Opening in 2017
May 3, 2017 12:01pm
ROCKVILLE, Md., May 3, 2017 -- The Comfort hotel brand continues an aggressive plan this year, expecting to open 56 new properties, essentially a new hotel each week. As part of Choice Hotels International, one of the world's leading hotel companies, the new properties showcase the brand's significant growth and reflect the brand's strategic transformation and new design initiatives, which includes a refreshed, modern look and feel.
"The success of the Comfort brands, a pioneer in the segment, reinforces that Choice Hotels is a leader in upper midscale lodging. With the brand's recent enhancements and strong operating performance, Comfort has never been better positioned for growth," said Brian Quinn, vice president, franchise development, Choice Hotels. "The Comfort brand meets the needs of both experienced and first-time hotel developers, with modern, relevant hotel prototypes that are cost effective to build, maintain, and operate, contributing to a strong return on investment."
The recent Comfort openings are located across the country in key regions, and include a mix of new construction and conversion projects, including:
"Comfort Inn and Comfort Suites properties work in all types of markets – whether urban, corporate office park, airport and interstate locations," said Anne Smith, vice president, brand strategy, Choice Hotels. "We're constantly striving to provide our business and leisure guests with superior service and offerings, and now we're satisfying more guests as we reach new markets."
The successful Comfort brand transformation has led to outstanding performance metrics and renewed development. The brand is experiencing all-time high guest satisfaction scores and continues to excel in the upper midscale segment on RevPAR growth, stealing market share and recording 27 consecutive months of RevPAR Index gains. In addition, nearly two-thirds of the 121 executed agreements for new Comfort locations in 2016, were new construction projects. This number has tripled in the last eight years. Comfort hotels are ramping up across the United States and will continue to expand to popular travel destinations this year, such as Salt Lake City, UT; Dallas-Fort Worth, TX; Charleston, SC; Jacksonville, FL; North Myrtle Beach, SC; Austin, TX; Oklahoma City, OK; and Tampa, FL.
The Comfort brand, franchised by Choice Hotels, has been trusted by travelers and hotel owners for more than 30 years. With a proven track record of reliability, convenience and value, both Comfort Inn and Comfort Suites hotel properties offer everything you need to feel refreshed and ready to take on the day, whether you're traveling for business or leisure. Comfort is the largest 100 percent smoke-free hotel brand in the North America with more than 1,800 properties open and operating as of December 31, 2016. With a Comfort brand hotel everywhere you need to be, complimentary amenities include a hot, hearty and healthy breakfast, free Wi-Fi, business center, and fitness center or swimming pool. Rested. Set. Go. Because behind every great day is a great night.
For more information, visit www.choicehotels.com/Comfort-Inn or www.choicehotels.com/Comfort-Suites.
Tags: choice hotels,
Choice Hotels International, Inc. (NYSE: CHH) is one of the world's largest lodging companies. With more than 6,500 hotels franchised in more than 40 countries and territories, Choice Hotels International represents more than 500,000 rooms around the globe. As of December 31, 2016 , 775 hotels were in our development pipeline. Our company's Ascend Hotel Collection®, Cambria® hotels & suites, Comfort Inn®, Comfort Suites®, Sleep Inn®, Quality®, Clarion®, MainStay Suites®, Suburban Extended Stay Hotel®, Econo Lodge®, Rodeway Inn®, and Vacation Rentals by Choice Hotels™ brands provide a spectrum of lodging choices to meet guests' needs. With more than 30 million members and counting, our Choice Privileges® rewards program enhances every trip a guest takes, with benefits ranging from instant, every day rewards to exceptional experiences, starting right when they join. All hotels and vacation rentals are independently owned and operated. Visit us at www.choicehotels.com for more information.
Contact: Scott Carman
+ 1 (301) 592-6361
Hawkeye Hotels and Choice Hotels to Develop New Cambria Hotel in Downtown Minneapolis
Cambria Hotels Debuts in Philadelphia With Opening of 223-Room Cambria Hotel Philadelphia Downtown - Center City
Choice Hotels Signs With Four Raines to Develop Two Cambria Hotels in Greenville and Summerville, South Carolina
Choice Hotels Reveals 2018 'Best of Choice' Award Winners at 64th Annual Convention
Choice Hotels Appoints Chad Fletcher as Vice President of Global Sales
Choice Hotels Completes Acquisition of WoodSpring Suites Brand and Franchise Business
Q2 2017 Financial Reports Round Up - Part 3: Choice, Chesapeake, Chatham, Sunstone & ESA
Choice Partners with Seaview Inn for Opening of Cambria Hotel in Newport, Rhode Island
Choice Hotels Partners with Weintraub Real Estate Group to Develop New Cambria Hotel in Calabasas, California
Choice Hotels Reports Q1 2017 Net Income of $28.7 Million Compared to $21.2 Million Q1 2016
Paramount Lodging Advisors Team Sells the Comfort Suites in Lafayette, IN
enVision Hotel Management Debuts enVision Hotel Boston-Everett, the City's First Hotel in Seven Decades
Choice Hotels Honors its Top Hoteliers with the 2017 Platinum and Gold Hospitality Awards
Lieben Group, LP, Nivea Hospitality and Choice Hotels Open Doors to New Prototype Sleep Inn Hotel in Galion, Ohio
Choice Hotels Appoints Dominic Dragisich as Chief Financial Officer
Choice Hotels Reports Q4 Net Income of $31.8 million and $139.4 million for Full Year; Q4 Domestic RevPAR Increased 5%
Choice Hotels Appoints Brian Quinn Vice President of Franchise Development
Choice Hotels Signs Development Agreement with GVK Enterprises for Five Hotels in Greece
Travel is Worth It: Choice Hotels Reveals 2017 Travel Outlook
Choice Hotels Reports Q3 2016 Net Income of $47.6 million, a 15% Increase Over 2015; Domestic RevPAR Up 4.5%
Please login or register to post a comment.