Flagstaff, Ariz. (September 20, 2023) – BWHSM Hotels today announced the opening of its newest Aiden hotel in Flagstaff, Arizona, offering guests a unique and unforgettable boutique experience in Northern Arizona. Signature to the brand, the Aiden by Best Western @ Flagstaff captures the appeal and aura of Northern Arizona through subtle touches throughout the property.

“We are pleased to welcome the newest addition to our growing Aiden portfolio in a town so rich with cultural diversity, natural beauty, and history,’” said Brad LeBlanc, Senior Vice President and Chief Development Officer, BWHSM Hotels. “Offering modern conveniences and breathtaking views of the countryside, our new Aiden in Flagstaff is equipped to exceed guest expectations.”

Aiden invites business and leisure travelers to bask in a one-of-a-kind and Instagrammable boutique experience. Combining refined style with local charm, art installations by the talented Arizona artist Buhlaixe – including a mural inspired by Flagstaff’s San Francisco Peaks and the beautiful colors of the Arizona sunset – are twists that help to truly capture the charisma of the destination and are elevated by modern amenities. Designed with today’s traveler in mind, each hotel boasts a multi-functional public area where work and play collide. Known for its exceptional hospitality and thoughtfully equipped guestrooms that make guests feel at home, the Aiden look is complete with cheerful color schemes and rich fabrics.

This Aiden hotel is in a historic building constructed in the 1970s, with photogenic mid-century architecture. Each of the 96 superior guest rooms is adorned with a feature wall of a topographical map and pine trees, as well as pictures of local aspens to reflect the ambiance of the natural landscape surrounding the property. The rooms are accentuated by contemporary furniture and first-rate comforts. Tech enthusiasts will enjoy wireless phone charging in all guest rooms. Outside, guests will enjoy beautiful exterior amenities on the public deck, including a hot tub, heated pool, fireplaces, comfortable loungers and lawn games. Travelers can also grab local beers and wine while socializing at the lobby cocktail lounge, enjoy coffee and pastries in the café, or pick up any forgotten necessities at the 24-hour Sundry Shop. Finally, guests can start their morning or end their day by working up a sweat in the elevated fitness center as they are swept away by the views of the Northern Arizona landscape through floor-to-ceiling windows.

The hotel is nestled on a mesa at the entrance of Flagstaff, boasting scenic views of the striking San Francisco Peaks and the Coconino National Forest, home to the largest Ponderosa Pine trees in the world. The hotel is also near Northern Arizona University as well as popular attractions, recreation and shopping centers. The property is also easily accessible from Mountainline Bus System, Flagstaff Pulliam Airport and the Flagstaff Amtrak Station.