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FLORENCE, ITALY (December 10, 2018) - Lungarno Collection is delighted to announce a new addition to its hotel portfolio, which currently includes four hotels in Florence and one in Rome. Portrait Milano, opening in Fall 2020, will be the third hotel in the Portrait brand and the sixth hotel of Lungarno Collection. Over the past decade, these five hotels have achieved excellence in global luxury hospitality and are now ranked alongside some of the largest international names in the business.

Having achieved its position in the hospitality sector, the Ferragamo-family owned hotel group is thrilled to make its debut in Milan in an exceptional historical building unfamiliar to all but a few of the city's residents. Formally known as Archiepiscopal Seminary at 11, Corso Venezia, with additional access from 10, Via Sant'Andrea, the building is Europe's oldest seminary, second in the world, built in 1564 in a strategic central position. This monumental building boasts an impressive baroque entrance designed in 1652 by Francesco Maria Richini, which opens onto an imposing 3,000m2 piazza framed by a double colonnaded loggia.

One of the Portrait Milano's greatest attributes is that it will welcome hotel guests, visitors and residents alike, modifying pedestrian access through the fashion district by joining Corso Venezia to Via Sant'Andrea.

"We are thrilled to be involved in a project which is not only a great challenge in terms of hospitality, but also a great responsibility towards Milan. It is an honor to return the building to the city in all its glory, strengthening its close historical ties," explains Valeriano Antonioli, CEO of Lungarno Collection.

Leonardo Ferragamo, President of Lungarno Collection, adds: "Portrait Milano gives us the chance to bring our own special brand of hospitality to an exceptional location and a city that continues to emerge on the global stage. We will be able to introduce our guests to Milan's incredible heritage, taking pathways which, many outstanding men have followed, investing all their energies to help make the city what it is today."

About Lungarno Collection

Established in 1995, Lungarno Collection is the hotel management company owned by the Ferragamo family, with President Leonardo Ferragamo, who has transferred the same principles of style and consistency to the hospitality industry that have distinguished Salvatore Ferragamo fashion house in the world. Lungarno Collection consists of luxury & design hotels, retreats, villas, and restaurants: in Tuscany: 4 hotels in Florence, unique places in a privileged position around Ponte Vecchio and with panoramic city views (Hotel Lungarno, Gallery Hotel Art, Portrait Florence And Hotel Continentale), a sixteenth-century villa nestled in the greenery just a few kilometers from Florence (Villa Le Rose) and 32 luxury apartments on one of the most beautiful and unspoiled coastline of the maremma resort (Resort Baia Scarlino). Also in Florence: three restaurants (Borgo San Jacopo Restaurant, Caffè dell'Oro and The Fusion Bar & Restaurant) and 2 bars (La Terrazza c / o Hotel Continentale and Picteau Lounge in Hotel Lungarno); In Rome: a boutique hotel of only 14 suites in the heart of Via Condotti, a few meters from the Spanish Steps (Portrait Roma). In the Mediterranean and Caribbean Sea: Swan Boats, genuine luxury floating residences.

Contact: Nathalie Herrera

Nathalie@hawkpr.com / 212.255.6541

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