BOYNE FALLS, Mich. (October 12, 2016) – Boyne Resorts announced today the appointment of Ian Arthur as Chief Marketing Officer. A new position on the four-season resort company’s executive team, Arthur begins in the role effective November 1.
Arthur joins Boyne Resorts with more than 30 years’ experience in brand work, digital marketing, business intelligence, loyalty development, and lead generation. Recently serving as Chief Commercial Officer for Halifax International Airport Authority, much of his career success has been achieved in the resort and travel industries.
As Chief Marketing Officer for Intrawest Resort Holdings, Inc., owner-operator of five resorts, Arthur championed significant growth for the company in key areas including sales and data collection, and in its social community. With Frontier Airlines as Vice President of Marketing, he led development of an award-winning branding campaign for the airline and later oversaw the brand merger of Frontier, Midwest and Republic Airlines. Arthur, as Vice President of Marketing for Vail and Beaver Creek resorts, led a rebranding process for Beaver Creek, boosting the ski resort to positioning among the leading luxury resorts in North America
Arthur’s extensive experience in creating and leading impactful marketing and branding initiatives was also earned and garnered accolades through executive roles with Exclusive Resorts, Head Sports, Nike, and Prince.
“We are very enthusiastic to be welcoming Ian Arthur to the Boyne Resorts family,” said Stephen Kircher, president of Boyne Resorts’ eastern operations. “The short- and long-term plans for our resorts across North America are supported by aggressive goals requiring intense focus on overall growth. I am confident that Ian’s experience and leadership in the ski and resort business, as well as with multiple global brands, will help drive the return from investments we continue to make in our resorts and in our people.”
“I am very excited to join and be a part of the Boyne Resorts team,” said Arthur. “It is an incredible opportunity to assist and be a part of the growth the Boyne family of resorts will have in the coming years.”
Arthur has been a member of numerous tourism-related organizations’ board of directors, and also holds a bachelor’s degree from York University in Toronto, Canada. He is an outdoor enthusiast with passionate interest in skiing, golf, hiking, tennis and squash.
For more information about Boyne Resorts, please visit www.boyneresorts.com.