Tech savvy boutique hotel sends spreadsheets packing
MINNEAPOLIS – October 15, 2015 – IDeaS Revenue Solutions, the leading provider of revenue management software solutions and advisory services, announced today it has partnered with the ACME Hotel Company to improve demand forecasting and revenue performance with IDeaS Revenue Management System (RMS).
A one-of-a-kind hotel property in downtown Chicago, ACME Hotel is located in the River North district, home to hundreds of the city’s most in-demand restaurants, nightspots and attractions. In this highly competitive environment, ACME takes a unique approach to attracting new and returning guests.
“Our hotel is young and fun. We offer a unique experience—urban and contemporary with great design everywhere, brilliant technology for our guests and unexpected extras,” explained Brent Hinton, director of sales and marketing for ACME Hotel. “We want our guests to do their own thing, and our take on revenue management is similar. We need to be able to do our own thing. Manual spreadsheets are out, automation is in, and my team couldn’t be happier that IDeaS RMS will help us catch trends and booking patterns more quickly—allowing us to price ourselves ahead of the competition.”
Hinton reviewed solutions from IDeaS and another RMS provider. In the end, IDeaS was selected for IDeaS RMS’s ability to handle hurdle points and group pricing and its affordable cost of implementation.
Powered by advanced SAS® Analytics, IDeaS RMS lets hotel revenue managers capture more revenue opportunities—more often—by integrating strategic and innovative data elements into their decisions. Based in the cloud, the system is fully scalable and is capable of creating pricing decisions for one property or worldwide estates. With the power to forecast, control inventory, price and report with absolute confidence, IDeaS RMS makes an immediate impact on a hotel’s bottom line by driving better revenue across the property.
“Twenty-five years in the industry has shown us the incredible diversity of hotels in the world and the different ways they continue to innovate and set themselves apart, elevating the guest experience,” noted Jane Stampe, Americas managing director for IDeaS. “ACME Hotel Company has already achieved considerable success building its business, and we look forward to helping the property improve demand forecasting and revenue performance.”
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