May 25, 2021 – (Lake Placid, NY) – Situated in a coveted space on Lake Placid’s Main Street, the historic Hotel North Woods will reopen this fall after a major renovation, unveiling a fresh look under a new name: Grand Adirondack Hotel, a Tribute Portfolio Hotel. Conceptualized, managed and capitalized by the team at Wright Investments, the Grand Adirondack Hotel will embody the spirit and soul of Lake Placid and the natural environment that surrounds the town. The hotel joins Tribute Portfolio, Marriott International’s growing global family of characterful, independent hotels drawn together by their passion for captivating design and their drive to create vibrant social scenes for guests and locals alike.
Fully reimagined, the hotel’s elevated design, culinary offerings and programming will immerse guests in the charming destination, combining the whimsy and romanticism of the great outdoors with the laid-back luxury of the Great Camps of the Adirondacks.
Originally opened as Hotel Marcy in 1927, the redesigned 92-room hotel will take cues from its former identity, juxtaposing past and present. The property’s history and natural surroundings are reflected in the details, including a redesigned lobby, elevated food and drink concepts, well-appointed guest rooms, and a vibrant rooftop bar with stunning views of Mirror Lake, Whiteface Mountain, the High Peaks and five Olympic venues.
“In 2014, I hiked and flyfished in the area and toured the hotel. I fell in love with the town and the hotel’s prime location on Main Street,” said Larry Wright Jr., President and CEO of Wright Investments. “The hotel has such deep cultural and historic significance, and we are creating a singular experience in the heart of The Adirondacks. The Grand Adirondack Hotel will be the gathering place for everyone that lives in the area, as well as our adventurous guests. What we have envisioned is much more than a hotel, it’s the living room, the heart of Lake Placid and the most exciting place to be in the six million acres of the Park.”
Grand Adirondack will feature several new dining options including Marcy, a brasserie-style restaurant located on Main Street that will serve breakfast, lunch, and dinner, spotlighting locally sourced and farm-procured ingredients. Marcy Bar will feature small plates, craft beers and cocktails and live music. Seasonally, guests will enjoy the view from Cloud Splitter, the highest rooftop bar in Adirondacks. Private dining will be available for family gatherings, corporate meetings and special occasions.
Wright Investments has curated a multi-level team to leverage their capabilities of hospitality investment, hotel and food and beverage operations and capital project management. This group includes renowned hospitality, retail, and residential design studio Post Company (previously named Studio Tack) for the redesign. Based in Brooklyn, Post Company is widely known for its work on Scribner’s Catskill Lodge in Hunter, NY and Marram in Montauk, NY.
The property will feature artwork from celebrated and local artists alike. Pieces from James Prosek, whose first book Trout: An Illustrated History was hailed by the New York Times as “a fair bid to become the Audubon of the fishing world,” will be displayed in guestrooms, while works from award-winning watercolorist Sarah Yeoman are featured as part of the new branding and will appear on stationery and other guest amenities.
Occupying a central location on Lake Placid’s Main Street, the hotel provides the perfect home base to explore all the destination has to offer. The destination is home to the Adirondack Park, created in 1892 by the State of New York, which is larger than several states in New England and bigger than Yosemite, Yellowstone, Glacier, Grand Canyon, and the Great Smokies National Parks combined. It features over 2,000 miles of marked hiking trails, 15 miles of mountain bike trials, 6 million acres of mountains, 3,000 freshwater lakes, rivers, streams and ponds teaming with aquatic life for year-round fishing, canoeing and kayaking excursions, and much more.
As a member of Tribute Portfolio, guests can enjoy all the benefits of Marriott Bonvoy™, the global travel program from Marriott International. The program offers members an extraordinary portfolio of global brands, exclusive experiences on Marriott Bonvoy Moments and unparalleled benefits including free nights and Elite status recognition.
To keep up-to-date with the hotel’s renovation, visit www.GrandAdirondack.com and follow along on social @GrandAdirondackHotel.