Hotel Online Special Report 
Vicente Wolf Remodeling The Luxe Rodeo Drive Luxe Worldwide Hospitality Expands On-line Los Angeles, August 30, 1999: Luxe Worldwide Hospitality, formed in January, 1999 by entrepreneur and hotel owner, Efrem Harkham, announced a major renovation project at one of its flagship hotel properties. The Luxe Rodeo Drive, renamed earlier this year from the Summit Hotel Rodeo Drive, is scheduled to close beginning in late August, 1999, for remodeling and will reopen during Spring, 2000.
World-famous interior designer, Vicente Wolf, has created a European-influenced design scheme for the well-known Rodeo Drive hotel’s makeover. Mr. Wolf has established a worldwide reputation for his decorating achievements and furniture collections and has been inducted into the Interior Design Hall of Fame. His work has been featured in such leading magazines as House Beautiful, Elle Décor and House & Garden. Wolf also recently redecorated Diane Von Furstenburg’s home.
Luxe Worldwide Hospitality Expands On-line New State-of-the-Art Web Site Offers Reservations, Shopping, Concierge Services and More Los Angeles, September 2, 1999: Luxe Worldwide Hospitality, formed in January, 1999 by entrepreneur and hotel owner, Efrem Harkham, launched www.luxehotels.com this week, featuring the distinctive Luxe look and extending its concept of personalized service on-line.
The new site provides prospective guests with a complete directory of Luxe hotels, which are centrally located throughout all major cities of the world, and a convenient on-line reservations system, plus extensive information about the company.
Luxe welcomes its on-line visitors with an air of personal attention, including:
- Ask The Concierge – Guests are invited to make their needs known to Luxe management in advance of their arrival at a Luxe hotel
- Luxe Plus Club – Visitors are offered complimentary memberships, which include room upgrades, express check-in, special travel bonuses and awards, airline mileage points and check cashing privileges
- Luxe Shopping – Guests have the opportunity to “bring back a memory” from a special stay at a Luxe hotel without having to carry it home.
- Special Packages – Luxe guests are continually made aware of special rates and package opportunities – without having to ask.
- Win a Luxe Vacation – Visitors can enter a sweepstakes to win an all-expenses paid vacation at a Luxe property.
Luxe’s new web site also serves the needs of industry members and prospective partners by providing extensive company information, including:
- Management team roster
- Luxe franchising information
- Press releases
- Community sponsorships
- Job opportunities
In addition, Luxe’s newsletter, The Luxe Outlook is offered to hotel owners and general managers and travel agent owners. Luxe Worldwide Hospitality is a full-service hotel reservation and marketing network representing the finest boutique hotels and resorts worldwide to travel agents, the travel industry and consumers. Luxe is the largest hotel representation company in the entire world dedicated to serving the boutique hotel market and is the 7th largest reservations system in America and the 9th largest in the world. The company currently represents more than 225 hotels with 30,000 rooms on five continents and plans to expand the system to include over 750 properties within five years. Luxe Worldwide Hospitality Expands On-line New State-of-the-Art Web Site Offers Reservations, Shopping, Concierge Services and More Los Angeles, September 2, 1999: Luxe Worldwide Hospitality, formed in January, 1999 by entrepreneur and hotel owner, Efrem Harkham, launched www.luxehotels.com this week, featuring the distinctive Luxe look and extending its concept of personalized service on-line.
The new site provides prospective guests with a complete directory of Luxe hotels, which are centrally located throughout all major cities of the world, and a convenient on-line reservations system, plus extensive information about the company.
Luxe welcomes its on-line visitors with an air of personal attention, including:
- Ask The Concierge – Guests are invited to make their needs known to Luxe management in advance of their arrival at a Luxe hotel
- Luxe Plus Club – Visitors are offered complimentary memberships, which include room upgrades, express check-in, special travel bonuses and awards, airline mileage points and check cashing privileges
- Luxe Shopping – Guests have the opportunity to “bring back a memory” from a special stay at a Luxe hotel without having to carry it home.
- Special Packages – Luxe guests are continually made aware of special rates and package opportunities – without having to ask.
- Win a Luxe Vacation – Visitors can enter a sweepstakes to win an all-expenses paid vacation at a Luxe property.
Luxe’s new web site also serves the needs of industry members and prospective partners by providing extensive company information, including:
- Management team roster
- Luxe franchising information
- Press releases
- Community sponsorships
- Job opportunities
In addition, Luxe’s newsletter, The Luxe Outlook is offered to hotel owners and general managers and travel agent owners. Contact: Nancy McCready Rogers&Cowan (310) 201-8806 Also See: William J. Canavan Appointed VP Business Development at Luxe Worldwide Hospitality / May 1999 Luxe Hospitality Company Acquires Australian Based Boutique Hotels / March 1999 Michael Rubin Appointed Sales and Marketing Senior Vice President at Luxe Hospitality / March 1999