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EasyRMS Gains a Firmer Foothold in China with Signing of Six Properties in New Century Hotels & Resorts Group


EzRMS™ has been implemented at Gehua New Century Hotel Beijing, with five more properties in the group deploying the Revenue Management System in next few months

Beijing– 28th July, 2011: The leading provider of SaaS Revenue & Yield Management solutions to the global hotel industry, Easy (Ez) Revenue Management Solutions Ltd (EasyRMS), is proud to announce a new client in China, New Century Hotels & Resorts.
New Century Hotels & Resorts is one of the Top Five national branded hotel chains in China, consisting of five distinct brands of hotels and resorts: New Century Grand Hotels - 5-star luxury hotels, New Century Resorts - 5-star luxury resorts, New Century Hotels - 4-star upscale hotels, New Century Boutique - boutique hotels and New Century Business - limited service hotels.

The initial implementation of EzRMS™ was at the Gehua New Century Hotel Beijing, a high-end, five-star property located in the heart of Beijing’s Olympic Park and business district. The hotel provides convenient access to downtown Beijing as well as to the western Haidian district, renowned for scientific, educational and historical relics. It also provides instant access to the Badaling highway which leads to the Great Wall and the Summer Palace.

Five additional hotels in the group have also signed contracts to install EzRMS™, including: New Century Grand Hotel Changchun, New Century Grand Hotel Shaoxing, New Century Grand Hotel Xuzhou, New Century Resort Jiulong Lake Ningbo and New Century Resort Qiandao Lake Hangzhou.

All will deploy the entire EzRMS™ suite, including an extraction interface to their Opera V5 PMS. The full suite was selected principally due to the overall strong data analysis and on-demand scenario the solution provides.
Cathy Tao, Regional Revenue Manager for NCI, explains how the initial contract with EasyRMS was signed by the previous Regional Revenue Manager, Rachel Zhang, who is recognised by the group’s President as having made an excellent contribution to all the New Century hotels she trained.
“I joined this hotel group from Sofitel,” says Cathy, “and as an ex-EzRMS™ user, I am happy that the first pilot hotel implementation was already in progress when I began my role. I am more than happy to continuously push Revenue Management at every hotel by implementing this powerful tool to more and more properties in the group.”
“As a regional revenue manager, I hope that many decisions will now be helped by the supportive data of  EzRMS™, where previously this was not available,” she comments. “Naturally, increased RevPar is the main expected benefit of the implementation, however, we also hope to bring revenue management to every corner of our properties,” she adds.
In terms of who will use the system, Cathy says that revenue managers at property level will be the main users, but every director at the corporate office, including the Vice President, will also be active users. “Ez-BUDGET™ will be used extensively by the hotels’ group admin users, and we look forward to the delivery of the Meeting and Banquet modules in the future,” says Cathy.
Mr. Taizhi Jin, General Manager of Gehua New Century Beijing Hotel, comments: “Since New Century Hotels & Resorts Group and our hotel have been carrying out new Revenue Management strategies, we were very happy to start cooperating with EasyRMS for developing the project further.”
Mr Jin continues, "The very professional EasyRMS team has provided helpful assistance - from initial system preparation to training and rate structure build-up. EzRMS™ gives us a good opportunity to manage our hotel operations in a scientific and effective way on a daily basis, and the system is really easy to use, which makes our lives much easier."

“The initial contract with Gehua New Century Beijing Hotel served as an entry point into a new local chain of properties for EasyRMS as we continue to expand in this growing economy,” comments Christine Liu.

“This signifies a great opportunity for the company moving forward. With five more implementations already planned for the 2011 calendar year, we look forward to working with the management teams at New Century Hotels & Resorts as we help them implement new revenue management processes and systems at their busy properties.”

About New Century Hotels & Resorts:
New Century Hotels & Resorts is one of top five hotel groups in China and the largest privately-owned high-star chain hotel group in the country. Currently the New Century Group manages more than 80 hotels, with over 20,000 guest rooms in total, adhering to the operating tenet: “to provide customers with service that perfectly integrates oriental culture with international standards”. The New Century Hotel brand is highly recognised by the industry and has won numerous awards including the “Golden Star Award for Chinese Hotels”, the “Golden Pillow Award for Chinese Hotels” and the “China Hotel Starlight Award”.  The New Century Hotel Group’s current strategic development targets include investing in and managing over 123 four- and five-star medium and top-grade business hotels, and entering the top 50 global hotel groups.
About EasyRMS:
Founded in July 1999, EasyRMS is a global leader and provider of SaaS revenue and yield management solutions. EasyRMS is dedicated to the introduction of new generation technology and procedures within the hospitality industry and aims to deliver these services to its clients. Backed by the confidence of many of today’s industry leaders, EasyRMS is committed to easing the current burden of strategic decision making and implementation of revenue and yield management techniques and procedures worldwide.

Media Contacts:

Easy (Ez) Revenue Management Solutions
Rachelle Claret
Marketing Department
T: +44 (0) 20 7495 0773
New Century International Hotel Group (NCI)
Alfie Zhang
Group Communications Manager
T: +86 571 8387 3037

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