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Copenhagen Boutique Hotel Turns to EzRMS™ to
 Optimise Room & Other Ancillary Revenues…

 SaaS Revenue Management Suite Deployed at Bertrams Hotel Guldsmeden
 to Maximise Market Potential


Copenhagen – September 20th, 2010: Global provider of Solutions & Services in the area of Hospitality Revenue & Yield Management worldwide, Easy (Ez) Revenue Management Solutions Ltd. (EasyRMS) continues its expansion in Scandinavia with a privately owned, city centre property. The agreement highlights how an automated Revenue Management System is as effective for smaller, independent hotels as it is for large groups, offering the same opportunities to optimise room and ancillary revenues at all times.

Bertrams Hotel Guldsmeden is an intimate boutique hotel with nearly fifty guestrooms in Copenhagen’s fashionable district of Vesterbro, and is close to convenient, local and intercity transport links. Guests are offered a sumptuous, signature organic breakfast buffet, with fresh bread made by the adjoining gourmet bakery. Guestrooms are decorated in a signature Balinese style, with many beautiful details like Persian carpets, feather duvets and flat-screen TVs, and there is a quiet courtyard garden with decked walkways to the rear.
 
Nikolas Hall is about to complete his first year as Owner of the property, having taken it over in October 2009 from the founders of the Hotel Guldsmeden chain. In order to take full advantage of market potential for his business, he set about looking for an automated Revenue Management System. Since Hall was first shown EzRMS™ by Raïssa Goubin, London-based European Sales Manager for the firm, he demonstrated great enthusiasm for the software.
 
Hall took very little time to come to a final decision, and has now implemented the EzRMS™ Core Module, including an upload interface to ChannelDirect. Bertrams Hotel uses the AK Techotel PMS and thus benefits from a new extraction interface developed by EasyRMS for full integration at the property.

“My expectations for the system are high,” he comments. “As proprietor of a small property, I believe that tools such as EzRMS™ enable me to fully understand and maximise market potential - instead of guessing my way through with a manual system.”
 
Raïssa Goubin comments: “I believe it is a huge advantage for the Bertrams Hotel Guldsmeden to have EzRMS™, as the system will give them great support and guidance to quickly react to this changing business environment. Indeed EzRMS™ has become the most flexible and configurable RMS in the market and is the best solution to fit Bertrams’ Revenue Management needs.”
 
Hall feels that EzRMS™ is not a tool that can only be utilised by huge properties and hotel chains. “If smaller, privately held properties -  which usually make up the majority of any city’s capacity - also start to use tools such as these, the entire industry will benefit, and we will avoid unnecessary price wars and ‘price dumping’,” he says.
 
It was his own background in Revenue Management that was behind Hall’s decision to work with EasyRMS, and also, “knowing that I have a powerful tool to substantiate my forecasts enables me to avoid hitting the panic button.”
 
“This is a nice addition to our Scandinavian portfolio,” notes Goubin. “There is definite interest in the Revenue Management discipline across this region and we are proud to be a part of this trend.”
 
About Bertrams Hotel Guldsmeden:
Bertrams Hotel has always sought to provide only organic and sustainable products, and has been known for its successful restaurant since it opened. Bertrams’ organic brunch is one of the hotel’s defining assets. The guestroom minibars are also organic, as are the tapas, which are available any time of the day or night. Bertrams is completely non-smoking, except for the garden, where convenient heating lamps and blankets can be found.
 
About EasyRMS:
Founded in July 1999, EasyRMS is a global leader and provider of ASP/Internet revenue and yield management solutions. EasyRMS is dedicated to the introduction of new generation technology and procedures within the hospitality industry and aims to deliver these services to its clients. Backed by the confidence of many of today’s industry leaders, EasyRMS is committed to easing the current burden of strategic decision making and implementation of revenue and yield management techniques and procedures worldwide.

Contact:

Easy (Ez) Revenue Management Solutions
Rachelle Claret
Marketing Department
rclaret@EasyRMS.com
T: +44 (0) 20 7495 0773
www.EasyRMS.com

Bertrams Hotel Guldsmeden
Nikolas Hall
Owner
nikolas@hotelguldsmeden.com
T: +45 70 20 81 07
www. hotelguldsmeden.com 

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Also See: EasyRMS Enjoys Continued Expansion in Growing South American Market Leading Chilean gaming and entertainment company deploys EzRMS in all its five-star properties / September 2010

EasyRMS Partner With Regal Hotels International For All Six Hong Kong Properties; EzRMS expected to bring annual incremental revenues of 5-8% to the group / August 2010

EasyRMS Moves into New London Hotel from Portuguese Global Brand, Pestana Hotels & Resorts; The brand new Pestana Chelsea Bridge Hotel and Spa selects EzRMS / July 2010

EasyRMS Secures Mammoth Deal with Award-Winning Californian Ski Resort; Four new properties added to EasyRMS prestigious list of North American Resort clientele / July 2010

Choice Hotels Scandinavia AS Implement EasyRMS' Full SaaS RM Solution Throughout Multi-Brand Portfolio; EzRMS solution to benefit Clarion, Quality and Comfort hotels in Denmark, Norway and Sweden; a total of 51 properties to be implemented over the next 12 months / June 2010

EasyRMS Adds 75 NH Hotels To Growing Property Portfolio; Implementation of the EzRMS™ Internet Product Suite across Europe and North America within the NH Hoteles property portfolio signifies another successful step for global RMS provider - June 2010

Mike Gadbury joins EasyRMS as Director of Strategic Sales Development; Mike Gadbury, formerly of IGS, VisualOne and SoftBrands, joins EasyRMS Senior Management team to continue to drive expansion throughout EMEA/ April 2010

EasyRMS Moves Successfully Into Beirut; New deal sees expansion of existing global / April 2010

Luxury Hotel Client in Paris Selects EasyRMS Revenue Management Services; The prestigious Hôtel Napoléon deploys the EzRMS Internet Product Suite / March 2010

Potomac Hospitality Deploys EzRMS In Three Major Properties; New Revenue Management Services installed in US capital hotels / February 2010

EzRMS Selected by the Assured Hotel and Apartments Assured Ascot Quays Apartment Hotel/ February 2010

EasyRMS & Visual Matrix Complete EzRMS Upload Activation for Best Western Richmond Suites ….. Further Best Western Properties Will Follow / October 2009

EasyRMS & Trust International Enhance Revenue Management Interface with EzRMS To Maximise Yield; Chester Grosvenor and Spa in UK is First Customer / August 2009

EZYield.com Partners with EasyRMS to Provide Distribution of Optimized Pricing to Online Channels / June 2009

EasyRMS Continues to Grow Strongly During Difficult Economic Times / June 2009

Milan-based Hotel Dei Cavalieri Deploys EzRMS for Improved Accuracy of Data and Improved Forecasting / March 2009

EzRMS™ Selected by the Assured Hotel and Apartments Assured Ascot Quays Apartment Hotel/ March 2009

EasyRMS to Host Revenue Management Education Seminars throughout Asia / February 2009

Colonial Williamsburg Company Selects EzRMS Product Suite to be Implemented at Colonial Williamsburg's Resort Collection / June 2008

Great Wolf Resorts Implement EzRMS Internet Product Suite Across Entire Portfolio / June 2008

EasyRMS Strengthens Presence in Middle East & South Africa / February 2008

EzRMS Implemented in 4 More Luxury Hotels / January 2008
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