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  EasyRMS Moves Successfully Into Beirut …….

New deal sees expansion of existing global
 portfolio client in new ME territory


London - April 9, 2010: Easy (Ez) Revenue Management Systems Ltd. (EasyRMS) has secured another property from within Radisson Blu Hotels & Resorts - part of the Rezidor Hotel Group, which currently operates over 160 hotels in Europe, the Middle East and Africa.

This is the twelfth Radisson Blu property from the global hotel operator to install the EzRMS™ Internet Product Suite, and the first in this region.
 
The Radisson Blu Martinez Hotel, in Beirut, Lebanon, offers guests a health club and indoor pool, a fine dining restaurant, free high-speed access throughout the property and four excellent meeting rooms fully equipped with the latest in conference technology.
 
In November the hotel signed an agreement to implement the EzRMS™ Core Module and Ez-QUOTE™, as well as the extraction interface to Opera PMS.  
 
Nizam Bou Antoun, General Manager, says the biggest benefits he expects to see are that EzRMS™ will save his team time, will provide accurate and recent information, and will increase the hotel’s revenue. He believes the system will help the business achieve more accurate forecasts and have more control over their inventory, length of stay controls and rate restrictions.
 
“I look forward to the system’s ability to suggest best strategies to be used for long and short time periods, and to give us historical analyses. This is an excellent reference,” says Nizam.
 
Previously the property had no Revenue Management System in place, so their processes for this discipline will change dramatically. “I think the biggest difference EzRMS™ will make to our hotel is that it will allow us to see our revenue opportunity days well in advance, and be able to get the best strategy for the upcoming year,” he continues.
 
Clive Taylor, EasyRMS Vice President - Operations, comments of the new contract: “Over the past few years we have worked together with a number of Radisson Blu Hotels in Europe and the Middle East. After an initial contact with the Head Office in the region, following the benefits gained from using EzRMS™ in the Dubai properties, we were very pleased to highlight to the hotel the costs and benefits of implementing our solution.” 
 
Within a short period of time the contract was signed, and initial implementation began.  “We are now looking forward to commencing training in the near future,” states Clive.
 
About EasyRMS:
Founded in July 1999, EasyRMS is a global leader and provider of ASP/Internet revenue and yield management solutions. EasyRMS is dedicated to the introduction of new generation technology and procedures within the hospitality industry and aims to deliver these services to its clients. Backed by the confidence of many of today’s industry leaders, EasyRMS is committed to easing the current burden of strategic decision making and implementation of revenue and yield management techniques and procedures worldwide.
 
About Radisson Blu Martinez Hotel:
The Radisson Blu Martinez Hotel is a luxury 185-room property located in the prestigious Ail El Mreysseh area, just a short walk from the shopping and business districts, cultural sites and beach. The property is also an easy five minutes drive from the buzzing Hamra Street, with its plethora of international shops, restaurants and cafes. Beirut International Airport is ten minutes away, while the Beirut International Exhibition Centre (BIEL) is a mere five minutes drive from the hotel - making it the ideal base for both business and leisure travellers.
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Contact:

Rachelle Claret
Marketing Department
rclaret@EasyRMS.com
Easy (Ez) Revenue Management Solutions
T: +44 (0) 20 7495 0773
www.EasyRMS.com
 
Rosa Bouchaaya Khoury     
Director of Sales & Marketing
rosa.bouchaaya@radissonblu.com
Radisson Blu Martinez Hotel
T: +961 1 367239 Ext 2222
www.radissonblu.com
 

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Also See: Luxury Hotel Client in Paris Selects EasyRMS Revenue Management Services; The prestigious Hôtel Napoléon deploys the EzRMS Internet Product Suite / March 2010

Potomac Hospitality Deploys EzRMS In Three Major Properties; New Revenue Management Services installed in US capital hotels / February 2010

EzRMS Selected by the Assured Hotel and Apartments Assured Ascot Quays Apartment Hotel/ February 2010

EasyRMS & Visual Matrix Complete EzRMS Upload Activation for Best Western Richmond Suites ….. Further Best Western Properties Will Follow / October 2009

EasyRMS & Trust International Enhance Revenue Management Interface with EzRMS To Maximise Yield; Chester Grosvenor and Spa in UK is First Customer / August 2009

EZYield.com Partners with EasyRMS to Provide Distribution of Optimized Pricing to Online Channels / June 2009

EasyRMS Continues to Grow Strongly During Difficult Economic Times / June 2009

Milan-based Hotel Dei Cavalieri Deploys EzRMS for Improved Accuracy of Data and Improved Forecasting / March 2009

EzRMS™ Selected by the Assured Hotel and Apartments Assured Ascot Quays Apartment Hotel/ March 2009

EasyRMS to Host Revenue Management Education Seminars throughout Asia / February 2009

Colonial Williamsburg Company Selects EzRMS Product Suite to be Implemented at Colonial Williamsburg's Resort Collection / June 2008

Great Wolf Resorts Implement EzRMS Internet Product Suite Across Entire Portfolio / June 2008

EasyRMS Strengthens Presence in Middle East & South Africa / February 2008

EzRMS Implemented in 4 More Luxury Hotels / January 2008
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