EasyRMS Announces First Independent Hotel Client in China

China National Conference Center Grand Hotel installs EzRMS™ to help drive business more efficiently, paving the way for further contracts of this type in the region

Beijing, China – 4th April, 2011: Industry-leading provider of SaaS Revenue & Yield Management solutions to the global hotel industry, Easy (Ez) Revenue Management Solutions Ltd (EasyRMS) has secured an exciting new contract in the Asia Pacific region. The EzRMS™ Product Suite has now been deployed at China National Convention Center (CNCC) Grand Hotel, part of the CNCC complex in the world-reknowned metropolis of Beijing.
 
This is the first independent hotel client in EasyRMS’ China portfolio and it is hoped that similar properties will soon follow given the unabated industry growth in this region.
 
Beijing has witnessed fast development in the meeting and exhibition industry over the last few years and CNCC, China's biggest and newest global conference venue, provides the much needed support for  large-scale events held in the country. The international-standard facility became an important element in the 2008 Beijing Olympic Games, where it served as the main press centre and international broadcasting location throughout the event, as well as providing the venue for fencing and pistol-shooting competitions.
 
Following the Games, CNCC Grand Hotel was officially opened in October 2009. With 420 spacious and modern guest rooms, this prestigious property is located next to the convention centre on Olympic Green Boulevard, and is the host hotel for most CNCC events.
 
In March 2011 the hotel went live with the EzRMS™ Internet Product Suite. Christine Liu, EasyRMS Country Manager for China, says there are numerous tangible benefits that the property will gain from these solutions, and that the software’s comprehensive analysis and reports will help the hotel drive their business more efficiently.
 
“The annual forecast and optimisation recommendations within the Core Module will push the property towards optimal revenues in every room category and market segment,” notes Christine, “and the hotel is very happy with the evaluation support function within Ez-QUOTE™, as they are managing the biggest convention centre in China and have many business groups booking on a frequent basis.”
 
Shelley Tang, Deputy General Manager of the property, notes that EasyRMS was chosen as a solutions partner due to their good reputation and their authoritative voice in the field of Revenue Management. “We hope to learn from the Revenue Management gurus and ultimately achieve maximisation of our revenue goals,” she comments.
 
Shelley adds that the venue will follow, and implement fully, EzRMS™ standards. “I believe the system will help us make better decisions as we will be able to rely more on the data analyses it offers. We are satisfied with the EzRMS™ implementation process until now and look forward to continuing this good relationship in the future.”
 
“We are delighted to welcome our first China independent hotel contract,” states Christine. “This is not only a milestone of EasyRMS Business Development in China, but also the acceptance of an automated RMS by a locally managed hotel.”  
 
“The Management team of CNCC Grand Hotel have great business insight and feel it is time to utilise new technology to help the hotel cut manual processes,” she continues. “So far they are very happy with the unique functions of EzRMS™, and its successful implementation has certainly brought confidence to EasyRMS. I do believe this will transfer to further independent hotels in the region when they start to see that when a job cannot be done manually, automation is key if they wish to succeed in such a competitive market. In time I think more and more local hotels will realise this and look to automated Revenue Management Systems.”
 
About China National Convention Center and the Grand Hotel:
Located at the centre of the Olympic commercial circle, the CNCC complex is only a 30-minute drive to the airport and offers direct access to the subway for links to the city centre, the airport, Beijing Railway station, the central business district and many tourist attractions. CNCC is China's most versatile, international conference venue and is ideal for conferences, meetings, exhibitions, banquets, product launches and corporate annual dinners. All services and amenities on offer have been thoughtfully designed for guests’ every business and leisure need. There is a ‘skywalk’  that links to the main hall in the convention centre; panoramic views of the Olympic Green; broadband in all guest rooms; restaurants serving local, national and French cuisine; and a shopping mall in the basement of the convention centre.
 
About EasyRMS:
Founded in July 1999, EasyRMS is a global leader and provider of ASP/Internet revenue and yield management solutions. EasyRMS is dedicated to the introduction of new generation technology and procedures within the hospitality industry and aims to deliver these services to its clients. Backed by the confidence of many of today’s industry leaders, EasyRMS is committed to easing the current burden of strategic decision making and implementation of revenue and yield management techniques and procedures worldwide.