Hotel Online
News for the Hospitality Executive


 

EasyRMS & Trust International Enhance Revenue Management
Interface with EzRMS To Maximise Yield

Chester Grosvenor and Spa in UK is First Customer


Frankfurt, September 3rd, 2009: Trust International has added the Recommended BAR (Best Available Rate) functionality to its Revenue Management System interface to help hotels maximise their yielding opportunities.

Ensuring distribution channels are maintained with the latest rates can be time consuming, therefore Trust International and EasyRMS have developed a new upload which recommends the Best Available Rate for maximising yield after sophisticated analysis of an automated upload. 

Clive Taylor, VP of Operations  at EasyRMS, said, “The new Trust / EzRMS™ BAR interface means that now hotels  will be able to choose between the existing method, in which different rates are offered depending on the length of stay, and the new, more flexible option, which will allow hotels to sell different rate values during the guest’s multiple-night stay. This new Trust upload is unique to EasyRMS at this time and will offer improved functionality to our mutual clients.”

“The interface eliminates all the tedious research and manual data entry required previously, and takes a lot of guesswork out of the process, while reducing the potential for human errors,” added Richard Wiegmann, COO & Managing Director of Trust International.  “We can now redirect those resources while being certain that we are achieving the best yields.” 

Chester Grosvenor and Spa, part of Small Luxury Hotels of the World, is the first hotel of the SLH group to use the new technology. 

Ross Grieve, Hotel Manager at the property, said, “We are delighted to be one of the first hotels to work with the Trust / EzRMS™ BAR interface, which is due to go live imminently.  Both EasyRMS and Trust have worked tirelessly to complete the final piece of our interface jigsaw,” he said, “and by offering this facility, the circle is complete and we can now operate a full two-way interface.” 

Revenue Management is one of Trust International’s top priorities, so the company continually upgrades its RMS interfaces, as it did recently. “We are also developing existing relationships and deploying sophisticated functionalities to save hotel groups additional time, money and manpower,” noted Wiegmann.

The introduction of recommended BAR to Trust’s interface provides enhanced revenue management for the chains and properties using it, thus improving their sales by offering the right price for the specific period, while maximising yield.

The Chester Grosvenor and Spa has been closely involved with the development of this new upload, and according to Grieve, both companies have adapted to meet the property’s requirements. “The interface will ensure that we are offering parity rates across all areas of our business as recommended by the EzRMS™ Revenue Management tool,” he commented.

The prestigious property offers the highest standard of accommodation combined with cuisine, spa facilities and service.  “The ongoing investment in technology has been paramount to ensure that we operate efficiently and effectively, thereby continuing to meet our guests’ expectations through every part of their experience,” noted Grieve.

About Trust International Hotel Reservation Services GmbH:
Trust International is one of the world’s leading CRS providers and international hospitality partners. Trust’s services and supporting technologies help hotel chains and hospitality groups support their sales and marketing activities with the latest distribution solutions. The range of services includes CRS solutions and software, connectivity to all GDS and IDS channels, an Internet booking engine and third party integration to PMS, RMS and CMS systems. Trust International offers the full range of CRS-related products such as content management, business intelligence and commission payment services.

Via Trust’s own communication centers located in North America, Europe and The Far East customers in 47 countries are served with private label telephone reservation, concierge and telemarketing services.  Established in 1989, Trust International is renowned for its highly reliable reservation platform, continuous investment in system software and hardware and delivery of superior customer value.

About Chester Grosvenor and Spa:
Dating back to 1865, The Chester Grosvenor and Spa is owned by and named after the family of The Duke of Westminster. Located in the heart of the historic city of Chester, the property is one of the finest hotels in the north-west of England and one of a handful of hotels outside London to be awarded five AA Red Stars.  It is ideally situated for visiting all the historic sites of the city, including the Roman walls, amphitheatre and Chester Cathedral.

About EasyRMS:
Founded in July 1999, EasyRMS is a global leader and provider of ASP/Internet revenue and yield management solutions. With more than 30 years of combined industry knowledge, EasyRMS is dedicated to the introduction of new generation technology and procedures within the hospitality industry and aims to deliver these services to its clients. Backed by the confidence of many of today’s industry leaders, EasyRMS is committed to easing the current burden of strategic decision making and implementation of revenue and yield management techniques and procedures worldwide.

.
Contact:

 Rachelle Claret
Marketing Department
Easy (Ez) Revenue Management Solutions
rclaret@EasyRMS.com
T: +44 (0) 20 7495 0773

Sarah Proctor
PR Chester Grosvenor Hotel
T: +44 1244 895844
sarah.proctor@chestergrosvenor.com

Julie Shepherd
Accentuate PR for Trust International in NA
T: +1 815 479 1833
Julie@accentuatePR.com

Christiane Seelgen
Trust International 
T: +49 (0)69 66 40 89 15 03 
info@trustinternational.com

 
.
Also See: EZYield.com Partners with EasyRMS to Provide Distribution of Optimized Pricing to Online Channels / June 2009
EasyRMS Continues to Grow Strongly During Difficult Economic Times / June 2009
Milan-based Hotel Dei Cavalieri Deploys EzRMS for Improved Accuracy of Data and Improved Forecasting / March 2009
EzRMS™ Selected by the Assured Hotel and Apartments Assured Ascot Quays Apartment Hotel/ March 2009
EasyRMS to Host Revenue Management Education Seminars throughout Asia / February 2009
Colonial Williamsburg Company Selects EzRMS Product Suite to be Implemented at Colonial Williamsburg's Resort Collection / June 2008
Great Wolf Resorts Implement EzRMS Internet Product Suite Across Entire Portfolio / June 2008
EasyRMS Strengthens Presence in Middle East & South Africa / February 2008
EzRMS Implemented in 4 More Luxury Hotels / January 2008
.
.
.


To search Hotel Online data base of News and Trends Go to Hotel.OnlineSearch
Home | Welcome| Hospitality News | Classifieds| One-on-One |
Viewpoint Forum | Industry Resources | Press Releases
Please contact Hotel.Onlinewith your comments and suggestions.