News for the Hospitality Executive
EasyRMS & Trust International
Enhance Revenue Management
Interface with EzRMS To Maximise Yield
Chester Grosvenor and Spa in UK is First Customer
|Frankfurt, September 3rd, 2009: Trust International has
added the Recommended BAR (Best Available Rate) functionality to its Revenue
Management System interface to help hotels maximise their yielding opportunities.
Ensuring distribution channels are maintained with the latest rates can be time consuming, therefore Trust International and EasyRMS have developed a new upload which recommends the Best Available Rate for maximising yield after sophisticated analysis of an automated upload.
Clive Taylor, VP of Operations at EasyRMS, said, “The new Trust / EzRMS™ BAR interface means that now hotels will be able to choose between the existing method, in which different rates are offered depending on the length of stay, and the new, more flexible option, which will allow hotels to sell different rate values during the guest’s multiple-night stay. This new Trust upload is unique to EasyRMS at this time and will offer improved functionality to our mutual clients.”
“The interface eliminates all the tedious research and manual data entry required previously, and takes a lot of guesswork out of the process, while reducing the potential for human errors,” added Richard Wiegmann, COO & Managing Director of Trust International. “We can now redirect those resources while being certain that we are achieving the best yields.”
Chester Grosvenor and Spa, part of Small Luxury Hotels of the World, is the first hotel of the SLH group to use the new technology.
Ross Grieve, Hotel Manager at the property, said, “We are delighted to be one of the first hotels to work with the Trust / EzRMS™ BAR interface, which is due to go live imminently. Both EasyRMS and Trust have worked tirelessly to complete the final piece of our interface jigsaw,” he said, “and by offering this facility, the circle is complete and we can now operate a full two-way interface.”
Revenue Management is one of Trust International’s top priorities, so the company continually upgrades its RMS interfaces, as it did recently. “We are also developing existing relationships and deploying sophisticated functionalities to save hotel groups additional time, money and manpower,” noted Wiegmann.
The introduction of recommended BAR to Trust’s interface provides enhanced revenue management for the chains and properties using it, thus improving their sales by offering the right price for the specific period, while maximising yield.
The Chester Grosvenor and Spa has been closely involved with the development of this new upload, and according to Grieve, both companies have adapted to meet the property’s requirements. “The interface will ensure that we are offering parity rates across all areas of our business as recommended by the EzRMS™ Revenue Management tool,” he commented.
The prestigious property offers the highest standard of accommodation combined with cuisine, spa facilities and service. “The ongoing investment in technology has been paramount to ensure that we operate efficiently and effectively, thereby continuing to meet our guests’ expectations through every part of their experience,” noted Grieve.
Trust International Hotel Reservation Services GmbH:
Via Trust’s own communication centers located in North America, Europe and The Far East customers in 47 countries are served with private label telephone reservation, concierge and telemarketing services. Established in 1989, Trust International is renowned for its highly reliable reservation platform, continuous investment in system software and hardware and delivery of superior customer value.
Chester Grosvenor and Spa:
|Also See:||EZYield.com Partners with EasyRMS to Provide Distribution of Optimized Pricing to Online Channels / June 2009|
|EasyRMS Continues to Grow Strongly During Difficult Economic Times / June 2009|
|Milan-based Hotel Dei Cavalieri Deploys EzRMS for Improved Accuracy of Data and Improved Forecasting / March 2009|
|EzRMS™ Selected by the Assured Hotel and Apartments Assured Ascot Quays Apartment Hotel/ March 2009|
|EasyRMS to Host Revenue Management Education Seminars throughout Asia / February 2009|
|Colonial Williamsburg Company Selects EzRMS Product Suite to be Implemented at Colonial Williamsburg's Resort Collection / June 2008|
|Great Wolf Resorts Implement EzRMS Internet Product Suite Across Entire Portfolio / June 2008|
|EasyRMS Strengthens Presence in Middle East & South Africa / February 2008|
|EzRMS Implemented in 4 More Luxury Hotels / January 2008|