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EasyRMS Partner With Regal Hotels International
 For All Six Hong Kong Properties

 
EzRMS™ expected to bring annual incremental revenues of 5-8% to the group

Hong Kong – August 9th, 2010: Proudly, and fully in line with current trends seen by the continuously growing company, Easy (Ez) Revenue Management Solutions Ltd. (EasyRMS) is pleased to announce a premier, multi-property contract secured in Hong Kong.

Regal Hotels International is one of the largest hotel operators in Hong Kong and one of the latest new groups to be added to the ever expanding EasyRMS client list. The group has contracted initially for its six Hong Kong properties, which include Regal Airport Hotel, Regal Hongkong Hotel, Regal Kowloon Hotel, Regal Oriental Hotel, Regal Riverside Hotel and the newly opened Regal iClub Hotel. Regal Hotels has around 6,000 guest rooms and more than 50 restaurants and bars in its portfolio. The group also operates four additional properties in China, and two more are scheduled to open later this year.
 
This latest deal sees the six Hong Kong properties, with a total of over 3,800 rooms between them, implementing the EzRMS™ Core Module, Ez-QUOTE™ and Ez-REGION™, as well as the extraction interface to Regal Hotels’ own bespoke PMS.
 
Kingsley Loh, Group Director of Revenue for Regal Hotels, comments: “This is a giant step forward for us as we move into the area of revenue management. We are hoping to gain incremental revenues of 5-8% per annum with the installation.”
 
Kingsley says that EzRMS™ was chosen above any other system mainly for its ease of use and its reporting flexibility. “It is also more cost-effective than its major competitors,” he adds.

In terms of specific benefits of the solution for Regal Hotels, Kingsley notes: “With EzRMS™, many man hours are saved in retrieving, consolidating and comparing historical, on-the-books and future data. In this way, our revenue managers can focus on the job at hand – revenue managing the hotel and maximising the hotel’s revenues.”

Anita Chan is Managing Director of Hong Kong-based Compass Edge, consulting service provider of electronic distribution marketing products, services and tools to independent and chain hotels in Asia Pacific, and an EzRMS™ distributor since April 2009. Anita secured the contract with Regal Hotels and notes how Compass Edge works closely with all hotel clients to identify their needs and what they may be missing in their overall strategy, as well as offer recommendations to help them to fill the gaps. “A Revenue Management System is obviously one area that hotels in this region can benefit greatly from, if  engaging positively,” she says.

“EzRMS™ uses scientific forecasting techniques and red-flags possible revenue opportunities for hotels that could be a few months out. By using EzRMS™, Regal properties will gain a clear headstart over their competitors.”

Anita adds that the comprehensive reporting tool within the software will save each property a lot of time and resources, so managers can focus instead on strategy.

About EasyRMS:

Founded in July 1999, EasyRMS is a global leader and provider of ASP/Internet revenue and yield management solutions. EasyRMS is dedicated to the introduction of new generation technology and procedures within the hospitality industry and aims to deliver these services to its clients. Backed by the confidence of many of today’s industry leaders, EasyRMS is committed to easing the current burden of strategic decision making and implementation of revenue and yield management techniques and procedures worldwide.

Contact:

Easy (Ez) Revenue Management Solutions
Rachelle Claret
Marketing Department
rclaret@EasyRMS.com
T: +44 (0) 20 7495 0773
www.EasyRMS.com


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Also See: EasyRMS Moves into New London Hotel from Portuguese Global Brand, Pestana Hotels & Resorts; The brand new Pestana Chelsea Bridge Hotel and Spa selects EzRMS / July 2010

EasyRMS Secures Mammoth Deal with Award-Winning Californian Ski Resort; Four new properties added to EasyRMS prestigious list of North American Resort clientele / July 2010

Choice Hotels Scandinavia AS Implement EasyRMS' Full SaaS RM Solution Throughout Multi-Brand Portfolio; EzRMS solution to benefit Clarion, Quality and Comfort hotels in Denmark, Norway and Sweden; a total of 51 properties to be implemented over the next 12 months / June 2010

EasyRMS Adds 75 NH Hotels To Growing Property Portfolio; Implementation of the EzRMS™ Internet Product Suite across Europe and North America within the NH Hoteles property portfolio signifies another successful step for global RMS provider - June 2010

Mike Gadbury joins EasyRMS as Director of Strategic Sales Development; Mike Gadbury, formerly of IGS, VisualOne and SoftBrands, joins EasyRMS Senior Management team to continue to drive expansion throughout EMEA/ April 2010

EasyRMS Moves Successfully Into Beirut; New deal sees expansion of existing global / April 2010

Luxury Hotel Client in Paris Selects EasyRMS Revenue Management Services; The prestigious Hôtel Napoléon deploys the EzRMS Internet Product Suite / March 2010

Potomac Hospitality Deploys EzRMS In Three Major Properties; New Revenue Management Services installed in US capital hotels / February 2010

EzRMS Selected by the Assured Hotel and Apartments Assured Ascot Quays Apartment Hotel/ February 2010

EasyRMS & Visual Matrix Complete EzRMS Upload Activation for Best Western Richmond Suites ….. Further Best Western Properties Will Follow / October 2009

EasyRMS & Trust International Enhance Revenue Management Interface with EzRMS To Maximise Yield; Chester Grosvenor and Spa in UK is First Customer / August 2009

EZYield.com Partners with EasyRMS to Provide Distribution of Optimized Pricing to Online Channels / June 2009

EasyRMS Continues to Grow Strongly During Difficult Economic Times / June 2009

Milan-based Hotel Dei Cavalieri Deploys EzRMS for Improved Accuracy of Data and Improved Forecasting / March 2009

EzRMS™ Selected by the Assured Hotel and Apartments Assured Ascot Quays Apartment Hotel/ March 2009

EasyRMS to Host Revenue Management Education Seminars throughout Asia / February 2009

Colonial Williamsburg Company Selects EzRMS Product Suite to be Implemented at Colonial Williamsburg's Resort Collection / June 2008

Great Wolf Resorts Implement EzRMS Internet Product Suite Across Entire Portfolio / June 2008

EasyRMS Strengthens Presence in Middle East & South Africa / February 2008

EzRMS Implemented in 4 More Luxury Hotels / January 2008
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