EasyRMS Moves into New London Hotel from Portuguese
 Global Brand, Pestana Hotels & Resorts

The brand new Pestana Chelsea Bridge Hotel and Spa selects EzRMS™

London - 26th July, 2010: Easy (Ez) Revenue Management Solutions Ltd (EasyRMS) has sealed a new contract to deploy their EzRMS™ SaaS Revenue Management solution in London's newest hotel - the Pestana Chelsea Bridge Hotel and Spa.

Pestana Hotels and Resorts, Portugal's largest tourism and leisure group, has a portfolio of 85 properties. The Pestana Chelsea Bridge is the group's first UK hotel and the four-star, 216-room hotel is in the prestigious flagship of the Chelsea Bridge development on the River Thames, and steps away from Battersea Park.

The property has deployed the EzRMS™ Core Module, which allows for portfolio-wide forecasting and optimisation based on Total Revenue across all market segments and room categories; and Ez-QUOTE™, a Decision Support tool that provides quantified recommendations for the acceptance of ad-hoc and / or repetitive Group requests. The Pestana Chelsea Bridge has also implemented a full, two-way interface for the Opera V5 Property Management System, for complete integration between the PMS and the Revenue Management System.

"We found EzRMS™ to have a reliable and credible track record in delivering revenue improvements across their client base," comments Quineth Mahoney, Revenue Manager at the Pestana Chelsea Bridge Hotel and Spa.

"In particular, we were extremely impressed by the use of the system; this was an important criteria for us as we believe that the entire management team must be confident in accessing the system on a regular basis and certainly the friendliness of the system presents complex revenue recommendations in an easy-to-understand format. We are expecting that the system will spearhead our initiatives to build advantages in our pricing, yielding and business intelligence capabilities."

"We are delighted to have entered into yet another global chain / brand and to have demonstrated the merits of the EzRMS™ solution over our nearest competitors," says Paul Margaillan, Managing Director of the EasyRMS organisation.

"We very much look forward to seeing this prestigious new property succeed in the urban market with the aid of EasyRMS' solutions."

About Pestana Hotels and Resorts:

Pestana Hotels and Resorts is a highly acclaimed business, proudly boasting a heritage of 38 years as international hoteliers. Providing excellence within the 'leisure hotel experience', the company has launched its well established global brand and inimitable style in London, with the opening of the new Pestana Chelsea Bridge hotel in March 2010. The company owns an impressive portfolio of 85 luxury four and five star hotels worldwide. Due to its innovative design and vision, the Pestana Group was also granted rights to manage the Pousadas de Portugal chain by the Portuguese government. Today these carefully converted historical buildings provide superior accommodation for guests looking for a truly memorable holiday experience.

The Pestana Group is the only Portuguese hotel group featured in the 'Corporate 300' listings (ranked 94) by Hotel Magazine in North America, and was also ranked 44 out of a 100 in the top hotel company listings (Hotel Magazine, 2008). In 2007 the flagship Pestana Palace won two prestigious World Travel Awards for 'Portugal's Leading Conference Hotel' and 'Portugal's Leading Hotel' following an investment of one million euros. The Pestana Palace was also awarded Best Luxury Hotel World Wide by Trip Advisor in 2008.

About EasyRMS:

Founded in July 1999, EasyRMS is a global leader and provider of ASP/Internet revenue and yield management solutions. EasyRMS is dedicated to the introduction of new generation technology and procedures within the hospitality industry and aims to deliver these services to its clients. Backed by the confidence of many of today's industry leaders, EasyRMS is committed to easing the current burden of strategic decision making and implementation of revenue and yield management techniques and procedures worldwide.