Product Suite Across Entire Portfolio
Madison, Wisconsin – 16 June 2008: Great Wolf Resorts, Inc.® (NASDAQ: WOLF), North America’s leading family of indoor waterpark resorts today announced implementation of the EzRMS™ Internet Product Suite across their entire portfolio of resorts – interfacing to their existing Opera V 4.0 PMS system.
Mr. Alan Genin, Director of Revenue Management for Great Wolf Resorts, states: “We spent a lot of time evaluating the different revenue optimization products available and felt that the EzRMS™’ modules were the most dynamic and best fit for our business. After running a proof of concept at one of our resorts we have determined that not only is the system profitable, but the sales, support, and development teams are as responsive and accommodating as you will find in the industry.”
Mr. Phil Robart, Director of Sales and Operations North America for EasyRMS adds: “We were certainly thrilled to learn from Al that Great Wolf Resorts were proceeding with the implementation of our suite of revenue management products across their entire portfolio of distinguished properties following a successful pilot at their Traverse City location. They really put our company to the test over a relatively short period of time to verify the viability of our product for their business model as well as our interface capabilities with their Opera ORS and PMS platforms."
“In my opinion this project would not have been accomplished in the timeframe given had it not been for the support and leadership it received from everyone involved, and particularly Al and his team. We look forward to continuing our work with Great Wolf Resorts as we roll out EzRMS across their portfolio and to contributing to their financial success in the months ahead.”
About Great Wolf Resorts:
Great Wolf Resorts, Inc.® (NASDAQ: WOLF), Madison, Wis., is North America’s largest family of indoor waterpark resorts, and, through its subsidiaries and affiliates, owns and operates its family resorts under the Great Wolf Lodge® and Blue Harbor Resort™ brands. Great Wolf Resorts is a fully integrated resort company and owns and/or manages Great Wolf Lodge locations in: Wisconsin Dells, Wis.; Sandusky, Ohio; Traverse City, Mich.; Kansas City, Kan.; Williamsburg, Va.; the Pocono Mountains, Pa.; Niagara Falls, Ontario; Mason, Ohio; Grapevine, Texas; and Grand Mound, Wash.; and Blue Harbor Resort & Conference Center in Sheboygan, Wis. A Great Wolf Lodge currently is under construction in Concord, N.C. and a 203-suite expansion is under construction at the company’s Grapevine resort.
The company’s resorts are family-oriented destination facilities that generally feature 300 – 400 rooms and a large indoor entertainment area measuring 40,000 – 100,000 square feet. The all-suite properties offer a variety of room styles, arcade/game rooms, fitness rooms, themed restaurants, spas, supervised children’s activities and other amenities. Additional information may be found on the company’s Web site at www.greatwolf.com.
Founded in July 1999, EasyRMS is a global leader and provider of ASP/Internet revenue and yield management solutions. With more than 20 years of combined industry knowledge, EasyRMS is dedicated to the introduction of new generation technology and procedures within the hospitality industry and aims to deliver these services to its clients. Backed by the confidence of many of today’s industry leaders, EasyRMS is committed to easing the current burden of strategic decision making and implementation of revenue and yield management techniques and procedures worldwide.
For more information please contact our corporate headquarters.
A selection of the current EasyRMS client portfolio includes:
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