News for the Hospitality Executive
EasyRMS Secures Mammoth Deal with Award-Winning
Californian Ski Resort
Four new properties added to EasyRMS’ prestigious list of North American Resort clientele ….
Mammoth Lakes - July 5th, 2010: Easy (Ez) Revenue Management Solutions Ltd (EasyRMS), provider of SaaS Solutions & Services in the area of Hospitality Revenue & Yield Management worldwide, has secured another prestigious resort client in North America. This new deal sees the implementation of the EzRMS™ product suite across the entire portfolio of properties operated by Mammoth Mountain Ski Area, located in the beautiful Eastern Sierra Mountains of California.
Mammoth Mountain attracts a wide range of people, including some who go for the 150 ski trails, others for the 3,100 feet of vertical, and a few who go with their sights set on exploring the 3,500 acres of spectacular mountain terrain. The area is notable for the unusually large amount of snowfall it receives - around 400" annually - but Mammoth is equally popular in the summer, with activities such as biking, hiking, golfing and fishing or the nearby access to Yosemite National Park, when visitors can enjoy a jaw-dropping mountain setting graced by consistently warm and sunny weather.
The four properties deploying the EzRMS™ solution include The Village Lodge, with 188 rooms, Juniper Springs Resort, with 171 rooms, Mammoth Mountain Inn, with 217 rooms and Tamarack Lodge, with 46 rooms. All are situated right on the mountain - California's highest ski resort.
The resorts will benefit from the entire suite of fully integrated products offered by EasyRMS, including portfolio-wide forecasting and optimisation based on Total Revenue across all market segments and room categories, a specific Group module, an innovative Dynamic Budgeting product and web-based Competitive Rate shopping. A full two-way interface will be installed for the Visual One PMS used across all properties as well as an upload interface to EZYield.com’s Channel Management product.
“Mammoth Mountain is truly a mammoth opportunity for us and a mammoth contract to have won; something we are all very proud of,” says Phil Robart, Director of Sales & Operations—North America. “The team at the resort applied a rigorous examination of the options available to them during their selection process, and through this experience we have learned of additional and unique advantages that EasyRMS offers over our competitors, particularly in conjunction with our partners Visual One and EZYield.com.”
Ran Weerasuriya, Mammoth’s Director of Revenue Management, comments: ”During the selection process, we looked at Revenue Management Systems that offered robust forecasting and analytics, optimal rate management by market segment and distribution channel, and the tools to support total hotel revenue management. It was also important that vendors had a proven track record of successfully implementing the system, and reliable customer support.”
Ran continues, “We decided to partner with EasyRMS after assessing that their solution met all our initial requirements but also that theirs was the only system with the current technology to properly handle our multi-building PMS configuration.”
Following the implementation of EzRMS™, Mammoth expect to see an improvement in the quality of their forecasting and decision making thanks to the comprehensive tools that the system provides, explains Ran. “We also look forward to the efficiency it will bring to managing and propagating availability, rates and restriction controls, through the interface, to our various distribution channels. Ultimately, we believe EzRMS™ will help us maximise revenue opportunities for each of our market segments and sustain RevPAR growth.”
“We look forward to working with Ran, Knud and everyone involved at the resort in the coming months and to contributing to the ongoing financial success of this operation,” Phil concludes.
About Mammoth Mountain Ski Area:
With four choices to stay on the mountain that range from rustic luxury to après-ski awesomeness, as well as family-focused fun to classic ski lodges, Mammoth has an option for everyone. The Village Lodge offers a degree of luxury, with modern rooms ranging from studio to 3-bedroom condos, all conveniently located in the social centre of town. Guests enjoy dining, shopping and gondola access within a few ski lengths of their hotel. Juniper Springs Resort is a contemporary resort designed for families, offering hotel-style condominiums and townhomes. Mammoth Mountain Inn offers lodging options ranging from hotel rooms to condos and suites, all located a snowball’s throw from the gondola and Main Lodge, and Tamarack Lodge & Resort is an historic lakeside retreat, offering lodge rooms and cabins on the shore of Twin Lakes, providing direct access to cross-country trails in the winter and fishing and hiking in the summer. The resort also boasts an extensive range of boutique shopping, fine restaurants and lively watering holes, and offers an impressive line-up of shows and festivals as part of its annual events schedule.
Founded in July 1999, EasyRMS is a global leader and provider of ASP/Internet revenue and yield management solutions. EasyRMS is dedicated to the introduction of new generation technology and procedures within the hospitality industry and aims to deliver these services to its clients. Backed by the confidence of many of today’s industry leaders, EasyRMS is committed to easing the current burden of strategic decision making and implementation of revenue and yield management techniques and procedures worldwide.
Easy (Ez) Revenue Management Solutions
T: +44 (0) 20 7495 0773
Mammoth Mountain Ski Area
T: + 1 760 934 0645
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