Dallas, 14th October 2009: Easy (Ez) Revenue Management
Systems Ltd. has completed implementation of the two-way interface between
EzRMS�, its Revenue Management Internet Product Suite, and Visual Matrix,
the Windows-based Property Management System provided by Image Technology
Systems, at the Best Western Richmond Suites, in Baton Rouge, LA.
Image Technology is the number one two-way vendor for Best Western International,
the global chain comprising over 1,100 properties.
The implementation, led by Tim Schulte, US-based Revenue Management
Consultant for EasyRMS, is the first in a series of Best Western deployments
by EasyRMS. The interface has been up and running for several months now,
and according to Tim the property uses this functionality daily and is
extremely pleased with the integrated product now provided.
Tim notes that the functionality allows for the hotel to review the
daily recommendations provided by EzRMS� and then upload them immediately
into Visual Matrix directly, all from one screen. This is done through
an easy upload process that simultaneously changes rates for many future
days or months at a time in the PMS.
Tim believes this new interface will improve the overall efficiency
of the revenue management team. �They will not have to take the time
to manually change rates as their business patterns change, as this is
now done through the upload process,� he says. �They also receive the full
analysis of the EzRMS� system for recommendations on a daily basis, which
allows for the most current strategies depending on their demand.�
Visual Matrix is an affordable property management system for the hotel
industry that does not compromise on features and is popular with both
independent and franchise properties.
It offers hotel clients a robust yield management system, connectivity
to all major distribution channels and commission-free online booking through
a brand�s own web page. The application provides hotel staff with the tools
they need to efficiently manage day-to-day operations and also forecast
effectively.
Garrett Kruithof, General Manager of Best Western Richmond Suites, says
the property was in need of a revenue management system, and needed one
that would work seamlessly with their PMS. �When Image Technologies announced
at the Best Western Convention that they were rolling out the interface
for EzRMS�, we knew we needed to take a closer look,� he states. �After
speaking to the staff at EasyRMS and Image we were confident this would
be one that would work, and that if we had any issues, both companies would
work hard to together to resolve them.�
Kruithof notes that as Best Western Richmond Suites is a small property,
the challenging aspect of revenue management lies with the General Manager,
Director of Sales and Front Office Manager. �Facing the economic times
we are in, this can become an even more daunting task as each position
takes on more generalised roles within the hotel,� he notes. �Having a
RMS that takes on the role of the revenue manager frees up time for the
property management team to focus on our most important aspect - which
is servicing our guests.�
Similar uploads are planned for Best Western Georgetown and Iwo Jima
in the near future, and a number of other Best Western properties, including
Westgate Inn, BrandyVine and Burlington Inn, will follow shortly.
About Image Technology Systems:
With
headquarters in Dallas, Texas, Image Technology Systems has been providing
scaleable property management solutions to the hospitality industry since
1986. Their flagship product, Visual Matrix, was designed in 2002 by a
dedicated team of hotel professionals utilising input from their valued
clients. This collaboration ensured that the system delivers the most technically
advanced and intuitive PMS on the market today. The company�s motto: �We
listen, we evolve, you succeed� encompasses the company�s corporate philosophy,
as they believe technology must continually change as the industry evolves.
Client suggestions are critical in directing their continual development,
and Image Technology Systems� proactive approach to client relations ensures
high customer satisfaction and is the driving force behind their continual
growth.
About Best Western Richmond Suites:
The
Best Western Richmond Suites hotel in Baton Rouge is conveniently located
for business and leisure travellers alike, being close to all the area�s
largest attractions as well as to Louisiana State University, local Baton
Rouge corporations, the state capital, and popular Louisiana sites such
as plantation homes and riverboat casinos. The hotel offers a hot, southern
style breakfast and evening drinks and snacks are offered at the manager's
reception from Monday to Thursday. Other amenities include a large fitness
center, a pool with hot tub, a business center and high-speed Internet
in guest rooms, which also feature cable satellite television and free,
long-distance access. Two-room suites are available with a fully equipped
kitchen, refrigerator and microwave.
About EasyRMS:
Founded
in July 1999, EasyRMS is a global leader and provider of ASP/Internet revenue
and yield management solutions. EasyRMS is dedicated to the introduction
of new generation technology and procedures within the hospitality industry
and aims to deliver these services to its clients. Backed by the confidence
of many of today�s industry leaders, EasyRMS is committed to easing the
current burden of strategic decision making and implementation of revenue
and yield management techniques and procedures worldwide. |