Hotel Online Special Report 
Number of Business Travelers Making Reservations Online Doubles in Six Months WILTON, Conn., March 28, 2000 – Twice as many business travelers and administrative assistants are using the Internet mainly to make airline, hotel, and rental car reservations compared with six months ago, according to a comprehensive business travel study conducted on the Internet by Greenfield Online. Airline reservations are the most common travel arrangements made online by either the business traveler or an administrative assistant. The gap is narrowing significantly between executives making plane reservations online (28 percent) versus over the telephone (33 percent).
Among the 811 executives surveyed, United Airlines, Embassy Suites, and Hertz had the highest percent of satisfied customers within their respective categories. Interestingly, the most-used service was not always tops in terms of satisfaction. Here’s how airlines, hotels, and rental car companies used by business travelers rate with people who travel at least once a month on business:
Airlines % of Users Extremely/Very Satisfied Use Airline United 70% 28% Southwest 66% 23% Delta 65% 34% Hotels % of Users Extremely/Very Satisfied Use Airline Embassy Suites 89% 22% Doubletree 85% 15% Marriott 83% 39% Car Rental % of Users Extremely/Very Satisfied Use Car Rental Hertz 79% 38% National 78% 27% Enterprise 75% 29%
The study reports on additional companies within each category.
About the Study The Executives in Motion II study was conducted online between Jan. 14 and Jan. 31, 2000 with a sample of 811 people who travel at least once a month for business purposes. The data has been weighted to represent the Internet population in terms of age, gender, and region. All survey findings report aggregate information about groups, not individuals. To join the Greenfield Online participant community, please visit www.greenfieldonline.com.
About Greenfield Online Greenfield Online, Inc. is a totally Internet-enabled, full-service marketing research provider. The company’s core business is to conduct online custom consumer and business-to-business studies that are faster, better, and richer than traditional marketing research. Our Digital Consumer™ tracking studies examine e-commerce subjects and important vertical markets.
Incorporated in 1995, Greenfield Online is headquartered in Wilton, Conn., with satellite offices in San Francisco.
Airlines % of Users Extremely/Very Satisfied Use Airline United 70% 28% Southwest 66% 23% Delta 65% 34% Hotels % of Users Extremely/Very Satisfied Use Airline Embassy Suites 89% 22% Doubletree 85% 15% Marriott 83% 39% Car Rental % of Users Extremely/Very Satisfied Use Car Rental Hertz 79% 38% National 78% 27% Enterprise 75% 29% Contact: 
Mark Fusco 203-846-5778 [email protected], or Gail Janensch, 203-846-5720, [email protected] http://www.greenfield.com Also See: Greenfield Online Study Examines Preferences of Travel Warriors / Aug 1999 Online Travel Bookings Growth Continues, Infringing Upon the Role of Traditional Travel Agents / July 1999