Phoenix Report Reveals 85% of Airbnb Operators Listed Properties for Rent More than 30 Days, Bringing in $41 Million in Profits
March 23, 2016 1:03pm
First in Series of 12 City-Level Reports on Major U.S. Markets;
Five Phoenix ZIP codes drive 19% of Airbnb’s Phoenix area revenue.
WASHINGTON, D.C., March 23, 2016 – Today the American Hotel & Lodging Association (AH&LA) released Phase II of a study conducted by the Pennsylvania State University School of Hospitality Management that provides a detailed analysis of the commercial activity taking place in Phoenix on Airbnb, one of the most trafficked short-term rental websites.
The study builds on the national survey released earlier this year that shows a troubling trend: a growing number of commercial operators are using Airbnb to run illicit and illegal hotels that compromise consumer safety and the security of neighborhoods.
“Phoenix, like many large metropolitan areas across the country, is seeing a significant growth in the number of Airbnb hosts that are renting out their units full-time, or operating multiple units as often illegal hotel businesses. The rise of these commercial hosts represents a large and growing revenue stream for short-term online rental platforms like Airbnb,” said Dr. John O’Neill, Professor and Director of the Center for Hospitality Real Estate Strategy at Pennsylvania State University, who directed the research.
“Illicit and often illegal hotels operated in residential properties are disruptive to communities and pose serious safety concerns for guests, for communities, and for neighborhoods,” said AH&LA President and Chief Executive Officer Katherine Lugar. “We’ve seen time and time again that Airbnb is unwilling to be transparent with their data, and now we know why: a growing portion of their revenue comes from commercial landlords using the platform to run businesses without having to abide by the rules of the road that guide all other commercial lodging operations. In addition, it has become clear that Airbnb’s efforts to preempt the right of local communities to set and enforce their own standards for short term rentals, as they’ve proposed in many states around the country, won’t work. Until Airbnb demonstrates that it can be a trusted and constructive partner in the effort to protect the communities it operates in and the travelers it serves, state and local governments must act to ensure a fair and safe travel market place by closing the illegal hotel loophole.”
“These commercial businesses are not only disrupting our communities, but are threatening one of the most important sectors of the Arizona economy. Tourism is the second largest industry in Arizona, and it employs over 200,000 residents and generates $2.9 billion annually in state, local and federal taxes,” said Marion Hook, Owner of the Adobe Rose Inn Bed & Breakfast. “If Airbnb and other short-term online rental companies are going to be declared legal players in the lodging industry, they should have to follow the same basic rules as the rest of the industry in order to ensure fairness, respect communities, and protect consumers.”
“We welcome Airbnb and the competition it brings to the Arizona marketplace, however there is a distinct difference between those truly operating in the spirit of the shared economy, and those operating as full-time corporate landlords and hoteliers,” said Kim Sabow, President and CEO of the Arizona Lodging and Tourism Association. “We must protect consumer safety, the character and security of our neighborhoods, as well as ensure fair and equitable tax responsibilities important to Arizona’s economic future.”
Phoenix is the first of 12 cities profiled in a series of reports that comprise Phase II of an analysis into the commercial activity being transacted on Airbnb’s platform. Phase I of the analysis (“From Air Mattresses to Unregulated Business: An Analysis of the Other Side of Airbnb”) was released in January 2016. That report revealed a troubling trend: In the nation’s largest cities, multiple-unit operators and full-time operators generate a disproportionate share of the company’s revenue – and their numbers are growing. Phase I showed that, between September 2014 through September 2015, “multi-unit operators” accounted for 13.9% of Airbnb’s Phoenix hosts and drove 40.6% of the company’s revenue in the city – totaling over $17 million.
The full report is available for download on the AH&LA website at here.
american hotel & lodging association,
penn state school of hospitality management,
Serving the hospitality industry for more than a century, the American Hotel & Lodging Association (AH&LA) is the sole national association representing all segments of the 1.9 million-employee U.S. lodging industry, including hotel owners, REITs, chains, franchisees, management companies, independent properties, state hotel associations, and industry suppliers. Headquartered in Washington, D.C., AH&LA provides focused advocacy, communications support, and educational resources for an industry of more than 53,000 properties generating $176 billion in annual sales from 5 million guestrooms.
Contact: Katie Longo
The Penn State University School of Hospitality Management is located at the main campus of The Pennsylvania State University in University Park, PA and serves approximately 740 students. It is one of the three oldest continually-operating hospitality management programs in the United States and offers a Bachelor of Science (B.S.), Master of Science (M.S.) and Doctor of Philosophy (Ph.D.) in Hospitality Management. The school houses the Center for Hospitality Real Estate Strategy under the direction of Dr. John W. O'Neill.
How the New Airbnb Offerings Impact the Hotel Industry and What Hotels Brands Can Do to Win in the Sharing Economy
Sheetz Executive Joins School of Hospitality Management Industry Advisory Board
Winning the Direct Booking: Combat the Effect of Airbnb on Your Hotel’s Bottom Line
Hotel Industry Partners With Pearson to Offer Debt-Free College Degrees to Employees
Airbnb and Revenue Management: Hotels Still Maintain Upper Hand
AHLA Responds to Airbnb Plus & Boutique Program Announcement
Penn State School of Hospitality Management and Alumni to Honor CEO of World’s Largest Hotel Company, Arne Sorenson, in 2018
AHLA's President and CEO, Katherine Lugar, Releases Statement on President Donald Trump's State of the Union
AHLA’s Financial Management Committee Issues Guidance for the New Revenue Recognition Standards
AHLA President Lugar Highlights Hotel Industry Economic Impact on Nation's Cities at U.S. Conference of Mayors
New Study Finds U.S. Millennial Travelers Still Prefer Hotels Over Airbnb
AHLA Announces 2018 Officers & Board of Directors Slate
Taking Another Look at Airbnb’s Advertising
What to Expect in 2018 from the Battle Between Hotels and Airbnb
AHLA Promotes Brian Crawford to Vice President and Department Head of Governmental Affairs
AHLA Applauds Final Passage of Tax Reform Legislation
AHLA President and CEO Katherine Lugar's Statement on Senate Passage of Tax Reform Legislation
Hotel Innovators Educate Lawmakers on Capitol Hill, Urge Support for Stop Online Booking Scams Act
AHLA and the Better Business Bureau Team Up to Fight Online Hotel Booking Scams
Please login or register to post a comment.