Opening Marks a New Level of Service and Guest Comfort in the Niagara Falls Area Market Highlights Brand’s Expansion in the State of New York

Niagara Falls, NY, February 2, 2016– To serve the growing number of visitors traveling to the Niagara Falls area, La Quinta Inns & Suites announces the opening of the new La Quinta Inn & Suites™ – Niagara Falls located at 6225 Niagara Falls Blvd. Whether traveling for business or leisure, this new four-story hotel offers guests a refreshing and engaging experience providing 66 beautifully appointed guest rooms, an onsite business and fitness center, meeting facilities and indoor swimming pool. Complimentary Bright Side Breakfast® is served each morning and high-speed Internet access is always free at all La Quinta hotels.

“We welcome the La Quinta Inn & Suites – Niagara Falls. Increased travel to the region has created a demand for high-quality, affordable hotels especially for business travelers,” remarked Rajiv Trivedi, Chief Development Officer at La Quinta. “With more than 870 locations nationwide, La Quinta delivers an outstanding product and guest experience. This new opening demonstrates the continued growth of the La Quinta brand through its strong franchise program.”

Conveniently located, the La Quinta Inn & Suites – Niagara Falls, is located near several attractions such as Niagara Falls, Maid of the Mist, Cave of the Winds, Aquarium of Niagara Falls, the Buffalo Zoo, the Buffalo Science Museum, Old Fort Niagara, Buffalo Science Museum, the Buffalo Niagara Convention Center and the Seneca Niagara Casino. It is also near businesses such as Memorial Hospital, Mount St. Mary's, Dupont Chemical Plant, New York Power Authority, Occidental Petroleum,

Olin Corp, Saint Gobain Containers, Techmotiv USA Inc., Niagara University, Buffalo State, University at Buffalo, Daemen College, the Air National Guard Niagara International and Military Reserve Niagara International.

This hotel participates in La Quinta Returns® frequent guest program that offers members free nights and other great rewards, fast. Points are earned for every dollar spent on eligible rates at La Quinta hotels or on purchases made with the La Quinta Returns Visa® Card. As a member, you can redeem points for free nights at La Quinta as well as our world-class resort hotel partners, airline miles/points toward free travel and gift cards/certificates for shopping, dining and entertainment at over 100 national and local restaurants and retailers. Guests can enroll at www.LQ.com/Returns, the front desk of any La Quinta hotel or by calling 1-800-RETURNS (800-738-8767).

For more information or to make a reservation, visit: www.LQ.com or call 1-716-236-0600.