Close

Cart

Total $0.00

Checkout

June 26, 2017 - The Foundation of the Hospitality Sales and Marketing Association International (HSMAI) is focusing on several impactful initiatives this year.

With the goal of developing knowledge and insights for the future to fuel sales, inspire marketing, and optimize revenue, the HSMAI Foundation’s 2017 initiatives include the following:

  • Releasing the 2016 Adrian Awards Case Study videos, highlighting honorees for Advertising “Best of Show,”Digital Marketing “Best of Show,” Public Relations “Best of Show,” and the winner of the Leader in Sustainable Tourism Award, presented by HSMAI and National Geographic Traveler.
     
  • Publication of Demystifying the Digital Marketplace: Spotlight on the Hospitality Industry,produced by Kalibri Labs through the AH&LA Consumer Innovation Forum
     
  • Release of HSMAI Foundation Leadership Insights in conjunction with HSMAI Executive Roundtables, including the latest issue: HSMAI Foundation Leadership Insights: 2017 Chief Marketing Officers.
     
  • Thanks to the generous support of IHG, an HSMAI Foundation Platinum benefactor grant has been established for the HSMAI Student Leadership Scholarship Program for 2017, providing scholarships in the form of registration and travel stipends for HSMAI signature educational events including the HSMAI Adrian Awards, the Digital Marketing Strategy Conference, and the HSMAI Revenue Optimization Conference (ROC) Americas.
     

Executive Committee

  • Chair: John Fareed, CHME, ISHC, Managing Director, Horwath HTL
  • Immediate Past Chair: Vail Brown, SVP, Global Business Development & Marketing, STR
  • Treasurer: Christine Hight, Senior Director, Market Research, Hilton Worldwide
  • Secretary: Cathy Hartman, Vice President, Consumer Insights & Advisory Services, Marketing + Digital, Marriott International
     

Board Members

  • Douglas Abbott, Director, Sales Effectiveness, Worldwide Sales, Intercontinental Hotels Group
  • Dorothy Dowling, Chief Marketing Officer, Best Western Hotels & Resorts
  • Rick Garlick, Global Travel and Hospitality practice lead, J.D. Power
  • Amy Huff, Executive Director of Sales, Bellagio, MGM Resorts International
  • Dana McIntire, Senior Director, Market Research & Customer Insights, Wyndham Hotel Group
  • Mark Theis, Vice President of Sales Operations – Americas, Hyatt Hotels Corporation
  • Elizabeth Randall Winkle, Chief Strategy Officer, STR
     

“I’m very proud of the knowledge and actionable insights the HSMAI Foundation brings to the hospitality industry each year,” said John Fareed, Chairman of the HSMAI Foundation. “We appreciate the generous assistance of our partners and sponsors, so that the HSMAI Foundation can develop resources, awards, and scholarships that support educational programming targeted to hospitality sales and marketing professionals.”

Established in 1983, the HSMAI Foundation's mission is to develop knowledge and insights for the future to fuel sales, inspire marketing, and optimize revenue. As a resource for hospitality sales and marketing professionals, the HSMAI Foundation develops in-depth studies concerning industry trends and best practices. In addition, the Foundation sponsors the HSMAI Knowledge Center, a database of articles, presentations, templates, multimedia, and other educational materials from industry leaders, and provides scholarships for students pursuing degrees in hospitality sales, marketing, and revenue management.

About The HSMAI Foundation

Established in 1983 to serve as the research and educational arm of the Hospitality Sales and Marketing Association International, the HSMAI Foundation's mission is to develop knowledge and insights for the future to fuel sales, inspire marketing and optimize revenue. For more information on the HSMAI Foundation, a 501 (c) (3) organization, visit http://www.hsmaifoundation.org.

Related News

HSMAI Celebrates 90th Anniversary, Honors Leaders

HSMAI Celebrates Adreana Bailey and Jane Pearsall as Hotel Sales Professionals of the Year

Demystifying the Digital Marketplace: Managing the Cost of Sales

HSMAI Accepting Nominations for Top 25 Minds and Lifetime Achievement Awards

Travel Marketing Super Heroes Wanted: Entries Welcome for 2017 HSMAI Adrian Awards

HSMAI Opens Nominations for Inaugural Hotel Sales Professional of the Year Awards

John Fareed Hospitality Consulting and Hotel & Club Associates of Virginia Merge to Form Fareed & Cummings

HSMAI Las Vegas Chapter Welcomes Alison Francis-Smith as Managing Director

RLHC Names Calvin Anderson Senior Vice President and Chief of Revenue Optimization

HSMAI Announces 2017 Revenue Management Professionals of the Year and Vanguard Lifetime Achievement Honoree

Lodging Interactive’s CEO to Speak About Hotel Reputation Management on HSMAI NYC Luncheon Panel

HSMAI’s Revenue Optimization Conference (ROC) Convenes Hotel Revenue Management Executives in Toronto

HSMAI's ROCET Delivers Revenue Optimization Education to Hotel Revenue Managers

Travel Tripper Honored with Platinum Award in Digital Marketing at HSMAI’s 60th Adrian Awards

HSMAI Honors Innovation at its 60th Annual Adrian Awards

HSMAI Announces Americas Board of Directors and Executive Committee for 2017

HSMAI Explores Innovative Solutions at Digital Marketing Strategy Conference

HSMAI Honors Randy Smith and Melanie Brandman with Lifetime Achievement Awards

HSMAI Names Top 25 Extraordinary Minds in Hospitality Sales, Marketing, & Revenue Optimization for 2016

HSMAI and Libris Release Special Report on Hospitality and Travel Industry Use of Visual Assets

All News »

Please login or register to post a comment.