Hotel Online Special Report 
Puerto Rico Convention Bureau and El Cid Mega Resort Use E-site Marketing to Improve On-line Marketing WASHINGTON D.C. (March 13, 2000) – The recently launched E-site Marketing, L.L.C. offers a wide range of Internet marketing and consulting services specifically targeted to the hospitality industry. President and co-founder, Felix B. Laboy, bringing over a decade of hospitality and marketing experience, has filled a void in the marketplace by creating the first company to exclusively specialize in the Internet marketing needs of hotels, resorts, convention bureaus and restaurants. The vice president and co-founder, Robert Dawson complements Laboy’s hospitality experience with his software design and computer expertise. Mr. Dawson heads up the company’s technical development and web analysis as well as customer relationship management.
In six short months, the company has signed on several major clients including an international mega resort, a convention bureau and convention center.
“E-site Marketing specializes in creating Internet marketing solutions for the hospitality industry by ensuring that a company has the most effective website possible,” said Laboy. “Our unique approach combines solid hospitality and marketing experience with successful on-line marketing techniques that emphasize customer satisfaction and return on investment,” he continued. Those that will benefit from E-site Marketing include hospitality companies that may not have the human or financial resources to staff a department dedicated to Internet marketing. E-site Marketing also works directly with a company’s existing marketing department to assist in integrating an on-line marketing program with a “traditional” one. “Any company that is eager to position themselves for the twenty-first century by taking advantage of the potential revenues that the Internet provides will benefit from the services of E-site Marketing,” said Laboy.
E-site Marketing has the tools to address the specific marketing needs of each company, whether it is a convention bureau with hundreds of members or a small luxury inn. The company offers a wide range of on-line marketing and consulting tools and services to assist clients in achieving their on-line objectives. This comprehensive list includes solutions that address the key elements required to establish an effective on-line presence such as: comprehensive search engine optimization and registration services; database management; competitive web research analysis; website design analysis and website traffic reporting. With these tools, E-site Marketing offers companies a means to maximize their Internet presence.
Consulting services include the application of the company’s Web Development Model (Web Track), a trademarked program designed by Dawson that maximizes a company’s web development while ensuring a positive return on investment. Other services include a customized web marketing plan; website analysis; banner ad placement and web advertising management; strategic E-mail marketing programs and Internet training and educational workshops.
Currently, E-site Marketing is working with a luxury resort company in Mexico, El Cid Mega Resort, to expand their presence on the web and to ensure their on-line marketing is effective. In less than four months, E-site Marketing’s changes to the El Cid website resulted in a 400% increase in traffic, as well an increase in search engine traffic of nearly 450%.
E-site Marketing’s principals assist the Puerto Rico Convention Bureau to create a revenue generating website, including database management with an emphasis on client and member satisfaction. As a result, the Convention Bureau’s website was recently selected “overall winner” in the Travel category for the 1999 NewMedia INVISION awards, a prestigious industry honor. Additionally, after signing on E-site Marketing, traffic to the Bureau’s website has increased 300%. E-site Marketing is also responsible for putting the Bureau’s website in the “top ten” of all major search engines, for creating an on-line marketing program with a “call to action” postcard campaign, and consulting services that include detailed monthly reporting.
E-site Marketing, L.L.C., founded in 1999, was created with the intent to become the premier Internet marketing company for the hospitality industry. Based in Washington D.C., E-site Marketing is one of the first to target the specific Internet needs of the hospitality industry by offering a wide range of on-line marketing solutions and consulting services to hotels, resorts, inns, convention bureaus and restaurants. The company donates a portion of all profits to a Washington D.C.-based residential drug and alcohol treatment and rehabilitation program, Clean & Sober Streets.
Contact: Nancy Sharpe 757-496-8124 [email protected] www.esitemarketing.com Also See: HotelView – Marketing your Hotel on the Web / Main Index Page Cendant Offering Netopia to Franchisees for Development of Interactive Web Sites / Oct 1999